Group Marketing Manager-Mid-Market Audiences

Overview

Intuit’s Small Business and Self-Employed Group (SBSEG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from entrepreneurs just starting out to the small businesses that drive our economy to the larger mid-market businesses with broader scale and more complex needs. We look to accomplish this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.

Part of the U.S. Marketing team for QuickBooks, the Mid-Market Audiences Product Marketing and Go-to-Market Team is seeking a seasoned people manager with strong strategic skills, seamless cross-functional partnership and executive-level influence, inspiring data-driven customer empathy and a bias for speed in action and results. 

We’re looking for a forward thinking self-starter who has experience translating market, product and customer insights into strong marketing plans, with a reputation as a multiplying leader and talent magnet. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory.

What you'll bring

• BA/BS required, MBA preferred

• 7-10 years B2B marketing and/or marketing experience (SaaS or technology), brand management and channel marketing

• 5-7 years of B2B product marketing with mid-market experience is required, including familiarity with customer lifecycles, personas and B2B marketing best practices

• Strong people leader with experience with managing direct teams of 10+ ppl of FTE and contractors with demonstrated ability to effectively lead cross-functional teams

• Ability to translate consumer insight and business strategies into great execution

• Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results

• Excellent verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels

• Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations

• Lead and influence effectively within the organization and build strong relationships to deliver outstanding results in a collaborative fashion with limited resources

• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near term levers

• Excited by ambiguity and the unknown, not afraid of complexity and breaking problems down into smaller pieces to tackle, and an innovative mindset, ability to lead organization in best path to learn fast with a strong bias for action/urgency

• Promote fact-based decision-making and efficient execution across teams, acting as the ‘connective tissue’ that links our GTM initiatives to our strategy.

• Be a key contributor for large scale strategic initiatives as well as for annual 3- and 1-yr planning.

How you will lead

• Lead a product marketing team to drive a learning agenda across the market, key competitors, and our target customer base to determine product market fit needed to successfully compete to win with key segments. You and your team will turn these insights into a cross-ecosystem product development roadmap to differentiate the QuickBooks offering across a competitive landscape.
• Be key contributor for large scale strategic initiatives, and build the product’s 1-3 year strategic plan, and annual forecasts and product marketing plan
• Build strong relationships with internal cross-functional partners including cross-functional Product Marketing teams, Channel Marketing, Sales, Finance, Analytics, Product, Marketing Ops as well as outside agencies and partners
• Drive go-to market strategies for solution selling E2E platform solutions, including 3rd party apps, across all channels and provide key positioning and content assets to help drive demand.
• Collaborate with Marketing, Sales and Partner teams to facilitate demand generation with target markets, messaging, positioning and content assets to help drive sales based on product offerings.
• Rockstar marketer - strong creative chops, that can craft winning value props and claims based on deep customer insights, understand how to build a brand and breakthrough to end customer
• Champion the voice of the customer and translate user insights into break-through creative and messaging and product requirements
• Track campaign impact and analyze program results to report on ROI
• Own the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
• Apply creative problem solving and analytics skills to provide ongoing insight into the business and make recommendations and decisions
• Make go-forward recommendations and present and share learning and recommendations across the organization