Marketing Manager, Data Enablement & MarTech

Overview

Intuit's Consumer Group Digital Activation Team is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands (ex. TurboTax, Mint).

The Digital Activation Team is looking for an experienced Marketing Manager to work across the organization to drive the data enablement and manage the marketing technology that delivers digital audiences and insights. This role drives critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.

What you'll bring

3-5 years' professional experience in marketing and managing marketing technologies

Demonstrated high levels of ownership, responsibility, and initiative

Experience with marketing and analytics technologies, including having deep technology knowledge of martech and experience owning the operations of the technology

Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties)

Strong use of segmentation and targeting to drive awesome customer experiences

Proven ability in A/B testing and conversion optimization

Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills.

How you will lead

Digital Audience Activation:

o Partners on strategy and drives execution and QA of digital audiences in technologies including in platforms including our Customer Data Platform, Data Management Platform, data onboarder and publisher platforms like Google and Facebook.

o Partners with stakeholders on digital audience test plans and performance optimization

o Drives the use and optimization of digital audiences for personalization on owned properties

o Works with legal and privacy on digital audience plans and technologies

o Drives proof of concepts and learning plans for new marketing technologies

Be a subject matter expert for data enablement across multiple internal and external systems and onboard stakeholders' use cases for activating data.

Effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints.

Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

Contributes to 1 and 3-year planning

Manage purchase orders, invoicing and accruals of our marketing technology partners.