Senior Product Marketing Manager, QuickBooks Online Ecosystem - Accountant Mktg

Overview

Come join the QuickBooks Marketing Team as a Senior Marketing Manager responsible for driving growth of QuickBooks Online through our valuable and influential network of accountants.  In this role, you are the business leader initiating and developing marketing strategies to acquire new accountants and deepen relationships with existing accountants in service to delivering business results and revenue.  You will work across the organization with internal partners, as well as external partners, to execute go to market strategies.

This is a unique opportunity for a highly motivated marketing professional to make a meaningful impact on the business by delivering significant value to the accountant community that we serve and the clients they serve.  The ideal candidate will have a track record for developing and launching new products and services in a fast-paced environment and cultivating a highly engaged community of net promoters.  We are seeking a leader with strong strategic skills, seamless cross-functional partnerships and executive-level influence, data-driven customer empathy, and a bias for speed in action and results.

What you'll bring

• BA/BS required, MBA strongly preferred or equivalent work experience
• 7+ years of marketing, business development or strategy experience, including bringing new offerings to market, and driving revenue & customer growth
• Experience creating and executing marketing plans and managing external advertising agencies and internal partners
• Ability to translate customer/partner insights and business strategies into great execution
• Strong qualitative and quantitative research and testing experience
• Strong creative problem-solving and analytical skills
• Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results
• Proven experience leading and influencing cross-functional teams to deliver long-term impact vs. short-term splashes
• Excellent verbal, written, visual/presentation and interpersonal communication skills
• Demonstrated ability in applying creative problem solving and analytical skills to provide ongoing insight into the business and to make recommendations that drive great outcomes

How you will lead

• Lead the go-to-market strategy to drive growth of QuickBooks Online through accountants who serve small businesses by leveraging key channels including online search, web, direct mail, email, sales, and in-person events
• Create and deliver marketing strategies and programs to acquire and retain accountants in our network 
• Actively analyze business data to generate insights and make informed decisions that drive business results
• Track campaign impact and analyze program results to report on ROI
• Develop deep understanding of customer/partner pain points and needs and translate insights to influence product roadmap and identify opportunities to produce breakthrough marketing
• Work closely with product management teams to identify and deliver new features and programs to maintain competitive superiority 
• Collaborate across Marketing, Sales and Partner teams to facilitate demand generation with target markets, messaging, positioning and content assets to help drive leads.
• Be key contributor for large scale strategic initiatives
• Contribute to 1 and 3 year strategic plans and annual forecasts 
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research that deliver improved business outcomes