[Janssen] Campaign Analyst, Commercial Excellence

Janssen Japan is recruiting for an experienced Campaign Analyst in Digital Engagement Strategy Group.

You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. Ultimately, you should be able to effectively connect our brand with our online stakeholders.

•The Campaign Analyst will provide insights and analysis for ongoing and planned agile marketing campaigns to maximize response/conversion rate so that business targets can be met and objectives achieved.

•Undertake campaign and response analysis to improve campaign effectiveness. Ensure the success of campaigns is correctly measured through planning and use of accurate control groups.

•Liaise with key stakeholders to review campaign performance to ensure continued success of campaigns.

•Export tracking data from various owned and 3rd party digital channels and Veeva CRM system for lead tracking and analysis

•Apply statistical analysis for projects in order to inform marketing and sales decision makers

•Develop actionable insights and analysis to make recommendations on key strategic decisions

•Work with data quality team to identify opportunities to record and track data for reporting consistencies across systems

•Collaborate with Business team to generate integrated channel reports for distribution and analysis

•Coordinate with Agency to answer specific questions related to campaign efficiency

•Provides marketing team members with weekly campaign updates and performance reports throughout the duration of a campaign

•Monitor all campaigns to ensure doctor messages are being delivered as intended

•Provide proactive optimizations based on delivery and performance

•Work alongside marketing and agency to help identify upsell opportunities

•Communicate campaign-level updates to Sales and internal stakeholders

•Provide campaign wrap reports to the agency highlighting areas of success and recommendations for future campaigns

•Work with media planners and product manager to ensure smooth and timely launch of digital ad campaigns

•Understand campaign KPIs and carry those through the campaign delivery, optimizations and reporting

•Coordinate with digital Operations team be a point of escalation for the team to quickly resolve campaign issues

•Provide reps with weekly campaign updates and performance reports throughout the duration of a campaign

•Monitor/manage larger digital executions from an operational standpoint

•Day-to-day liaison with editorial from an operational stand point

At Janssen we value diversity and celebrate the uniqueness of our employees, and you will have the opportunity to work with local as well as global teams to achieve Janssen’s goal of helping people live full and healthy lives.

The ideal candidate will have an open and global mindset, a passion for healthcare, a general understanding of data warehousing, system architecture as well as change management abilities and communication skills. Team management experience is also an important criteria for this role.

This position will be based in our office in Tokyo, Japan.