Nordic Brand Manager, Cell Therapy

About the Johnson & Johnson - Janssen

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences.

That is why we in the Nordics are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!

Johnson & Johnson is a company committed to doing good for the world. We blend Heart, Science and Ingenuity to profoundly change the trajectory of health for humanity.

Janssen, one of the Pharmaceutical Companies of J&J, with more than 35,000 employees working hard to treat, cure, stop and prevent some of the most devastating and complex diseases of our time – from autoimmune diseases, hematology, oncology, HIV, mental disorders, heart disease and diabetes. We believe that challenging something is the best way to change it. So, every day, in more than 150 countries, we bring together ground-breaking science and the most creative minds in the industry to think differently about how diseases are treated and prevented. We seek not only to innovate but also to empower people with the tools they need to make informed decisions and achieve the best possible results for their health. We are Janssen. We collaborate with the world for the health of everyone in it.

Nordic Brand Manager Cell Therapy

One of our focus areas is Cell Therapy and CAR-T, a paradigm shifts in treating cancer and a game changer for patients. CAR-T require a close collaboration with a team of cross discipline staff at the hospitals and a completely new way of working for the pharma industry. The hospital is a part of the supply chain and patients are their own treatment. Hospitals need to be certified to be able to treat patients.

The CAR-T and Cell Therapy business will be a meaningful contributor to the overall Nordic organization.

In this role you will experience being in a dynamic environment with motivation, passion and innovation being key drivers for success. You will use your experience to help develop and drive implementation of cross-functional and multi-channel communication and tactical plans. You will get to learn a new area, Cell Therapy and together we will build up a new Nordic Cell Therapy business.

The Nordic Brand Manager will report to the Nordic Business Lead Cell Therapy. The position can be located in any of the Nordic offices; Solna, Birkerød, Oslo or Helsinki.

Objectives of the Position

• Be co-responsible for the business performance by ensuring effective execution of the brand strategy.
• Develop and deploy the strategic cross-functional and omnichannel brand strategy, aligned with the EMEA strategy, but customized to local needs and opportunities.
• Drive and support promotional activities such as events, projects, and ad-boards.
• Develop and implement Marketing/Commercial materials and assets, including f ex campaigns and customer updates such as newsletters, web content and webinars.
• Be responsible for the implementation of the segmentation, targeting, channel and marketing mix strategy, taking into consideration local market and customer needs and using/crafting CRM.
• Collaborate to find innovative solutions for our partners; identify insights, uncover unmet needs and investigate the feasibility to deliver strategic customer-value adding collaboration projects.
• Ensure good practice sharing between different therapeutical areas locally and in the Nordic countries.
• Work in collaboration with European Marketing networks, ensuring insights- and content sharing.

What you will need to succeed

To be successful you need to have a strong patient and customer centric approach. You also have a can do-attitude and are an excellent teammate. You are experienced in working with cross-functional teams and have excellent skills in influencing and encouraging without authority.

You have experience within marketing development and execution based on an omnichannel approach or have an interest in the social media and digital marketing field. Further, you are experienced in project management and multi-channel marketing execution, and have an understanding of the Nordic healthcare systems and structure, including applicable HCC rules and marketing implications.

You need to be open for new ways of working and collaborate in partnership with diverse stakeholders.