Product Director, Consumer, Health Equity, CVM- Janssen Pharmaceuticals, Inc.

Janssen Pharmaceuticals, Inc. is recruiting for a Product Director, Consumer, Health Equity (CVM), to be located in Titusville, NJ.

At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at www.janssen.com and follow us @JanssenGlobal. Janssen Pharmaceuticals, LLC is part of the Janssen Pharmaceutical Companies.

This position within Cardiovascular and Metabolism franchise will lead the Direct to Consumer marketing strategy and tactics and will focus on the Heath Equity efforts for the Xarelto brand focused across health care professionals and patients. This position will specifically focus on leading Health equity efforts for the and cardiology teams and partnering closely with cross functional teams. A deep understanding of the current market dynamics as well as the clinical landscape is required. Collaboration will be critical for success, with a need to collaborate closely with Sales leadership, Healthcare systems, Sales Learning & Development, Medical Affairs, Regulatory, Value and Evidence, and all marketing channels.

Key Responsibilities:

• Develop market strategies, oversee tactics and measure outcomes that ensure successful attainment of health equity brand performance goals
• Develop and execute a winning launch plan that accelerates growth in the marketplace
• Collaborate closely with key stakeholders (e.g. Medical, PECS, advocacy, culturally relevant and all marketing) to ensure that the health equity strategy and market execution meets with market needs.
• Partner with PR/Communications team on unbranded advocacy program and consumer PR initiatives
• Manage consumer education strategy and in-office materials
• Manage agency of record and other specialty agencies to drive close collaboration and integration of strategies and tactics
• Partner with PR/Communications team on unbranded advocacy program and consumer/patient PR initiatives
• Partner closely with field sales leadership and their respective selling teams to drive appropriate use of marketing materials and gather meaningful insights from field intelligence
• Collaborate with Commercial Excellence to generate appropriate market research and analytics to stay current on market dynamics, measure success and uncover new opportunities for the business.
• Demonstrate bias towards action, adjusting brand strategies based on evolving market trends to meet business performance expectation.