Product Manager, Endo-Surgery (HN)

duct Management
Job Category:
Professional
All Job Posting Locations:
Hanoi, Hà Nội, Vietnam
Job Description:

ROLE OVERVIEW

• Develop and execute marketing plans, brand strategies, and sales forecasts for Ethicon Endo Surgery.

• Lead the launch of new products and drive the penetration of focused products.

• Implement brand strategies and make necessary adjustments.

• Establish partnerships with medical societies, key opinion leaders, and other non-clinical stakeholders.

• Develop strategies to identify market opportunities by setting priorities and recommending processes for gathering intelligent information.

• Collaborate across various internal enabling functions.

Key interactive stakeholders:

• Marketing partners (local & regional teams).

• Sales team.

• Market access.

• IT team.

• QA, RA, SC team.

• Sales Operation team.

• Market research agencies.

Specific responsibilities will include, but are not limited to, the following:

• Develop and execute a market business plan that identifies metrics, targets, strategies, tactics, and budget to meet corporate procedure growth objectives.

• Analyze local market trends, competition, and customer needs using available data.

• Evaluate key performance indicators and financial reports, including budget, commercial policy, price, net sales, and investment levels, and suggest improvements.

• Guide advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing, and pricing to ensure alignment with overall product strategy.

• Develop new concepts and approaches for professional advertising and promotional plans.

• Collaborate with discovery, development, and marketing functions to identify new targets through systematic assessment of market trends, unmet customer needs, and competitive activity.

• Create and execute clinical & professional education programs designed to teach procedural awareness, procedural skills, and the safe and effective use of products.

• Conduct marketing presentations and follow-up activities to build market-level awareness and adoption.

• Engage with Key Opinion Leaders (KOLs) and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions.

• Develop and manage relationships with Key Opinion Leaders (KOLs) as partners in professional education and deliver improved patient outcomes.

• Oversee extensive market research and test market activities.

• Support market development activities for emerging procedures.

• Identify regional and national institutions that serve as centers of excellence for various specialties, diseases, and procedures.

• Establish key strategic partnerships across a wide range of stakeholders, including surgeons, nurses, referring physicians, hospital administration, societies, and program administrators.

• Maintain a deep knowledge of products and procedures.

• Assist the Business Unit Manager (BUM) in developing marketing strategies for the franchise.

• Forecast demand and participate in the review of sales forecasts for the assigned product line.

QUALIFICATIONS

• University/bachelor's degree Medical, Pharmaceutical, or Marketing.
• Have at least 5 years' experience in Sales/Marketing in Medical Device/Pharmaceutical Industry (priority for Medical Device).
• English: Fluently speaking, reading & writing.
• Required soft skills: Presentation skill, selling skill and good at computer skills including Excel, MS Word, and Power Point.