Senior Manager, Media Operations and Brand Safety, J&J Media Excellence – Johnson & Johnson HCS, Inc.

Senior Manager, Media Operations and Brand Safety, J&J Media Excellence – Johnson & Johnson HCS, Inc.

The Janssen Pharmaceutical Companies of Johnson & Johnson is recruiting for a Senior Manager, Media Operations and Brand Safety located in Titusville, NJ.

As part of the new Johnson & Johnson Media Excellence Team, the Media Operations and Brand Safety Director will be responsible for leading Media Operations to optimize media execution and protect Brand Advertising Safety across the &J enterprise, with a disproportionate focus on The Janssen Pharmaceuticals Companies division of J&J. The role reports into the Head of Media Excellence, who will work with you on creating focused and prioritized objectives to deliver the expectations of job.

You will lead Ad Tech Optimization and guide and partner with HCP/Consumer Media/Search agencies to optimize media activation and buying. This includes data onboarding, activation, including programmatic and DSPs, and ad verification.

You will accomplish this via partnering with J&J teams responsible for data, digital, and analytics, and Media planning & buying agencies to centralize and simplify tagging for media targeting and measurement, following J&J tagging guidelines. 

The role requires continuous optimization of Brand Advertising Safety practices, which includes Ad placement Content Guidelines and media publisher data usage assessment.

You will work across our various brands and marketing teams and other relevant stakeholder groups (i.e., Regulatory, Privacy, Legal, and IT) to lead and deliver media operations and brand advertising safety initiatives that ensure JNJ is always compliant and at the forefront of healthcare industry innovation in these areas.  You will work within the Media Excellence Team on defining and optimizing best practices.

Key Areas of Responsibility

• Lead Ad Tech Optimization

  • Develop fit-for-purpose strategy that will enable JNJ to have industry leading AdTech.

• Lead the evaluation, development, and activation of the JNJ AdTech roadmap.

• Ensure Ad Tech alignment with larger MarTech vision and execution led by the J&J Technology and Customer Strategy & Operations (CS&O) Teams.

• Evaluate internally built, agency driven and independent third-party options to deliver best-in-industry solutions for J&J.

• Guide and partner with HCP/Consumer Media/Search agencies to optimize media activation and buying.

• Collaborate with CS&O and be the Subject Matter Expert for media tagging for targeting and measurement.

• Bring external best practice into the organization. You are the J&J Media AdTech expert who will stay at the forefront of industry innovations, to determine which of these are a fit for J&J.

• Lead JNJ Brand “Advertising” Safety

• Develop fit-for-purpose Brand Safety strategy that will ensure J&J brand advertising is protected against reputational and privacy compliance risk, including inappropriate advertising content/environments and ad fraud.

• Evaluate, plan, activate and optimize J&J Brand Advertising Safety guidelines .

• Ensure J&J leverages industry leading brand advertising safety platforms.

• Establish J&J as the Brand Safety Lead, with agencies playing a supportive role (i.e., do not outsource Brand Safety).

• Develop relationships with “safety” industry organizations and represent J&J (e.gg, GARM).

• Collaborate with cross-functional stakeholders including Privacy, IT, Communications, Brand TA leads and Corp Equity

• Bring external best practice into the organization. You are the internal J&J Brand Safety expert. You must be at the industry forefront and bring appropriate innovations and new approaches to bear for J&J.

• Work across the Media Excellence Team in ensuring brand level requirements and concerns are considered

  • Proactively explore and action the brand needs and opportunities that can inform the overall strategy for Media Operations and Brand Safety.

Additional Responsibilities:

Capability: You will support the Capability Lead on the Media Excellence Team to ensure Media Operations and Brand Advertising Safety are effectively represented in the curriculum.

Future Focus: You are the “eyes around the corner” on Ad-Tech and Brand Advertising Safety for Janssen.  Ensure you are properly connected to lead the business in this area, and to be able to deliver a compelling narrative to appropriately communicate the value and opportunities of compliant media activation. This will require sharp stakeholder management skills

Apply analytical skills to examine data, and ideas, identify assumptions and obtain detailed information to support the planning of Media Operations and Brand Safety roadmaps, measurement plans, scaling plans, etc.