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the portfolio's value proposition, and reaching patients and key stakeholders in meaningful ways through earned and social media.
A critical part of the role will be implementing business objectives and strategies behind our core products, from communicating scientific data to the HCP community to developing strong disease awareness campaigns that reach key stakeholders via direct-to-patient communication efforts. The work also involves issues management, and communications around public policy matters and consumer access.
This role will serve as a strategic communications partner to the Vice President, Medical Affairs, as well as the Director of Marketing, and report to the C&PA Leader for Pulmonary Hypertension. The senior manager will also partner with the marketing team on a signature unbranded awareness campaign and lead on strategy and content development for our PH social media communities across Facebook and Instagram to drive education and engagement in partnership with patient advocates.
Core Responsibilities
Develop and implement innovative communication and public affairs strategies and programs in support of brand business objectives for UPTRAVI®, OPSUMIT®, OPSYNVI®.
Build stakeholder trust through proactive advocacy efforts, with a key focus on engaging and supporting the patient advocate communities in PAH.
Proactively drive business and Enterprise outcomes by identifying and applying key outcomes metrics to communication practices, and provide insights that drive confidence, integration and alignment. Partner closely with Marketing and Strategy & Insights Center of Excellence to develop metrics and assess impact.
Identify potential brand-related issues and develop proactive issues-management strategies.
Build understanding of current issues in the environment affecting businesses and brands; in partnership with Public Affairs colleagues, develop and implement public affairs strategies that inform and shape belief, action, behavior, and advocacy to shape the external environment.
Serve as strategic counselor to business unit leaders on external and internal thought leadership content.
Additional Responsibilities
Drive business growth and build stakeholder trust/advocacy through proactive public relations.
Drive employee engagement and advocacy through powerful organizational communications: Partnering with business leaders, develop internal communication strategy and messages to inspire, engage, inform and align employees.
Shape and influence business decisions and serve as trusted advisor to mid and senior level leaders, including marketing and medical affairs leadership.
Develop and curate content that is compelling, relevant, and grounded in scientific data and stakeholder insights.
Manage public relations agency; includes managing public relations budget, measurement and reviews.
Build Global C&PA capability and excellence: Model and inspire a continuous growth mindset to ensure function stays on the forefront of communications, change, technology, social media and other key media trends; share best practices.
Partner closely with the relevant Therapeutic Area Communication Leader within the J&J R&D organization, Corporate Media Relations, Public Affairs, Government Affairs and Investor Relations.
Qualifications
Required Minimum Education
BA required
Requirements
Proven performer with 8 or more years of experience leading communications in a company, NGO, government agency or public relations agency; consistent track record of successful public relations/communications, corporate communication, product communication, public affairs, and/or media relations achievements
Direct health care experience required; pharmaceutical or medtech product experience required; relevant therapeutic area experience a plus.
Proven track record of successful public relations/communication, corporate communication, pharmaceutical product approval and launch communication support and/or media relations achievements
Professional experience across various social media platforms, including the development of multichannel communication strategies and execution
Ability to develop successful working relationships and serve as subject matter authority with mid to senior level executives
Excellent judgment and professional maturity and ability to work effectively across levels, functions, regions, backgrounds
Demonstrated ability to craft compelling stories with superior written, oral and visual communication abilities
Experience building and maintaining patient advocate relationships
Experience working with national, local, trade and social media
Experience in leading project budgets/schedules
Salary
The base pay range for this position is $118,000 - $203,550 USD
Bonus
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/ performance year. Bonuses are awarded at the Company's discretion on an individual basis.
Benefits
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company's long-term incentive program.
Employees are eligible for the following time off benefits:
Vacation - up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year
Holiday pay, including Floating Holidays - up to 13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
For additional general information on Company benefits, please go to:
https://https://www.careers.jnj.com/employee-benefits
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.