Alliances Marketing Senior Manager




Beijing, China


Position summary


Description and Requirements

If you have a passion for marketing & technology, you are excited by developing strategies and nurturing relationship with partners, project manage teams to bring to market challenging marketing projects, you want to work in a very diverse & global team and are not afraid of changes to make an impact then keep reading.

Job Description

Seeking an Alliances Marketing Manager with strong strategic thinking, excellent relationship capabilities, project management, budget management and organizational skills. Partner relations is a must along with strong marketing experiences, preferably both at global & local levels.

As the Alliances Marketing Senior Manager, you will be responsible for defining marketing strategies with partners, seek for incremental funding, ensure approval of marketing plans, funding and claiming along with project management.

As a member of the Lenovo IDG Marketing team, your responsibilities will include budget management, activity submission and approval. You will work with the Global IDG Marketing team on identifying key marketing strategies, activities and execution. You will be a subject matter expert for partner-funded activities, activity costs, execution and measurement of KPIs, and Lenovo & Partner GTM strategy.


  • Contribute to build yearly marketing plan based on business objectives & marketing strategy: audience definition, consumer insight, KUSPs

  • Run quarterly marketing reviews with partners to assess campaign & assets performance & develop recommendations to amend yearly plan

  • Contribute to new thinking and creative ways to establish our leadership position in the marketplace

  • Collaborate with cross functional marketing groups (Product marketing, PR, events, creative, GTM, etc.) to develop partner funding marketing plans

  • Support all aspects of the MDF Management Program & Process including budget and accruals administration, claims, and fund reimbursement.

  • Subject matter expert for partner-funded activities:

  • Project Management for all Global IDG Marketing segments:

  • Nurture communication and relations between alliance partnerships.


  • Experienced in Integrated marketing planning and execution

  • Project management certification

  • Strong understanding of marketing, finance, and budget management

  • Excellent writing and verbal communication and interpersonal skills

  • Highly organized and detail-oriented

  • Strong analytical and problem-solving skills

  • Self-driven with strong time management skills

  • Excellent MS Excel, MS PowerPoint, and analytical skills

  • Proficient in English

  • Based in PRC or in India

  • Passionate about the technology industry

  • Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team

  • Proficient in English

Additional Locations:

  • China - Beijing - 北京(Beijing)