Marketing Launch Program Manager




Morrisville, NC


Position summary


Description and Requirements

Lenovo is seeking a highly motivated and experienced Marketing Launch Program Manager responsible for orchestrating the successful introduction of new B2B and B2C products, solutions, and services into the North America market. This role ensures that all marketing launch strategies and activities align with the company's objectives and are executed according to the approved plan of record.  

This role requires a strategic thinker with excellent project management skills, capable of guiding cross-functional teams to ensure timely and successful product launches at a programmatic level. The ideal candidate will have experience managing the overall process ensuring we are adhering to standards and processes on a global scale while driving high-impact product and service launches across Lenovo's vast consumer and commercial portfolio.  

Product Launch Strategy:  
Collaborate with leadership to develop and execute comprehensive go-to-market strategies for new product launches, ensuring alignment with company objectives and target market needs. 

Cross-functional Collaboration:  
Work closely with product management, sales, PR, Business Units and marketing teams to ensure cohesive and effective launch strategies. 

Market Analysis:  
Partner with the Business Units and the NA Marketing leader to assess market trends, competitor products, and customer needs to position our product effectively in the market. 

Content Creation:  
Coordinate the creation of marketing materials such as videos, website content, social assets, and press releases. 

Ensure sales and customer service teams are trained on new products' features, benefits, and value propositions. 

Performance Metrics:  
Monitor and analyze product performance, customer feedback, and sales metrics post-launch, adjusting marketing strategies as necessary. Implement process improvements. 

Budget Management:  
Monitor the budget for launch marketing activities, ensuring optimal ROI. 

Marketing Activation:  
Coordinate with PR and events teams for product launch events, industry events, and other marketing activities. 

Stakeholder Communication:  

Regularly update stakeholders on the progress and outcomes of new launch initiatives. 

Basic Qualifications:

  • Bachelor's degree in marketing, Business, or a related field. 

  • 7+ years of marketing experience managing product launches in the technology field

Preferred Qualifications:

  • Strong project management skills with the ability to manage multiple projects simultaneously. 

  • Excellent written and verbal communication skills. 

  • Demonstrated ability to work cross-functionally with product management, sales, and other marketing teams. 

  • Strong analytical and problem-solving skills. 

Hybrid: This role will include work from our Morrisville, NC campus and work from home weekly.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:

  • United States of America - North Carolina - Morrisville