Mgr-Promo Strategy

em-solving abilities and demonstrate the ability to manage and deliver projects independently.

• Act as a critical thinker, strategically focusing on the most pressing opportunities.

• Exhibit strong leadership and collaboration skills, working with key stakeholders to drive alignment and deliver results.

• Lead team members in identifying data, technology, process, and business gaps, providing recommendations to address use cases and improve go-to-market execution.

• Partner with various teams, serving as the primary point of contact to ensure front-line teams have the necessary capabilities to achieve channel goals, including audience, promo, creative optimization, and measurement.

• Define and develop best-in-class short, mid, and long-term business needs and processes for cross-functional partners and define business requirements.

• Identify strategic opportunities to improve automation and efficiency across functional teams.

• Lead go-to-market activities, including partnering with technology on new initiatives, leading business adoption, training, and documentation, including change management.

• Understand current capabilities and dependencies, existing roadmap and workflow items, proposed vendor capabilities, and incremental value system and feature enhancements.

• Ensure cross-functional partners are aligned and accountable with executive leadership on a future-state vision, including business objectives, capabilities, value drivers, success metrics, and business priorities.

• Provide senior leadership (Director & above) with key updates regarding strategy, progress, and risks.

• Communicate changes or improvements to cross-functional partners regarding initiatives, capabilities, and features to ensure business teams are appropriately informed.

Required Qualifications:

• Bachelor's degree in administration, Finance, Marketing, Statistics or related field.

• 5 years of experience in Marketing, Merchandising, or related experience

• 3 years of experience in brand or integrated marketing leadership experience for consumer brands or retailer

• 3 years of experience in running a P&L and/or working alongside P&L owners

• 3 years of experience working cross-functionally

Preferred Qualifications:

• 3 years of experience leading brand or category work at a retailer or CPG company

• Proven experience in project management, with strong communication (written and oral), presentation, and problem-solving skills.
  Demonstrated ability to lead and manage both large and small projects effectively.

• Strong analytical and critical-thinking skills.
  Excellent leadership and collaboration abilities.

• Experience working with cross-functional teams and external technology partners.

• Ability to identify and address data, technology, process, and business gaps.

• Knowledge of go-to-market strategies and execution.

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's

supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.