Digital Specialist

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are looking for a Digital Marketing Specialist as part of our European Marketing Team. In this role, you will lead localization for websites and digital platforms, as well as support digital marketing plans in Europe. The ideal candidate is a creative, collaborative, and highly motivated individual with experience managing content and conversion across international websites and digital channels. They have experience in localization programs, processes, and tools as well as digital advertising and analytics. 

Responsibilities:

• Take ownership of content across European locales, localizing content as required for web, configurator, customer portal and other digital platforms
• Assisting with translations and managing the sign-off process for content with local and global teams 
• Define business requirements, working with teams such as product, sales, brand-planning content and technical requirements
• Creating user stories to support customer-oriented improvements, manage web tickets, bug fixes, and content changes, for European locales and digital platforms. Support QA and UAT processes.
• Coordinating with our systems team, Salesforce team on data integration and working with legal to ensure compliance with European data privacy regulations 
• Manage and optimize website content for SEO, working with our global team to develop our current SEO strategy, including keyword research, on-page optimization, link building and more.
• Work with media agency to develop and deploy Paid Search/Adwords, Paid media, display and social advertising campaigns, tracking and reporting on campaign results
• Use analytics tools and business intelligence software to monitor the performance of websites and paid media to make recommendations for improvement.

Requirements:

• Degree in digital marketing, web development or related field
• Minimum of 5+ years of relevant digital-related working experience 
• Good mix of technical, creative and marketing skills, ideally with international web localization and digital advertising experience. 
• Experience working with CMS systems, ideally with Drupal, AEM, or others. eCommerce and digital pricing/FS experience an advantage. 
• Experience analyzing web and media performance using Google Analytics, Google Adwords and other tools
• Self-motivated, creative, responsible, with excellent attention to detail
• An effective and collaborative approach to working with local and global teams
• Fluent English, other European languages an advantage 

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At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols  

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

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