Product Marketing Manager

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are looking for a Product Marketing Manager as part of our European marketing team, with a dotted line into the Global Product Marketing group. In this role, you will execute the strategy and planning of the overall vehicle line-up and lifecycle in Europe. You will be responsible for defining the competitive requirements, vehicle positioning, pricing, and unique brand identifiers in order to maximize brand and consumer value in the region. This is a highly collaborative role in which you are required to act as an integrator between the consumer, product marketing, design, homologation, and other cross functional teams in our Amsterdam office as well as our Global HQ in Newark, California.

The Role:

• Lead analysis of pricing, features, and equipment
• Responsible for program deliverable status at program gateways and regular executive reviews
• Issue resolution champion for cross functional issues
• Support Weekly KPI meetings
• Internally represent the voice of the market (VOM) & voice of the customer (VOC)
• Present product positioning recommendations to the Vehicle Product Marketing group based on competitor research, customer surveys, and industry trends
• Develop and refine business case assessments with relevant teams (Engineering, User Experience, Design, Sales, Marketing, etc.) to support product feature decisions
• Develop and present qualitative and quantitative data in cohesive reports that provide clear actionable recommendations
• Manage key milestones during development and product launch
• Work closely with Lucid Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle

Qualifications:

• 5+ years of experience in a product marketing role at an automotive OEM in Europe
• Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
• Experience managing complex projects with meaningful outcomes
• Strong written and verbal communication skills and ability to form solid relationships cross-functionally
• Ability to work on multiple projects simultaneously and prioritize tasks based on demand despite changes in work scope or focus
• Enthusiasm and aptitude for working in a fast-paced, collaborative environment with high degree of ambiguity
• BA/MS degree in a relevant marketing, business, or technical field

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At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols  

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

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