Vice President, ETF Marketing

As a Vice President, ETF Marketing, you will develop and implement marketing strategies across US retail advisor channels to support our ETF offerings. The role collaborates closely with the Sales, Key Accounts, Strategic Relationship Management, Product Management, legal/compliance staff, and the broader Marketing team to deliver the best product content and solutions to financial advisors.

 Your responsibilities will include:

• Help to lead and support channel marketing efforts with a specific focus on ETF solutions.  
• Collaborate with product and business partners to evaluate opportunities, develop recommendations, and create impactful marketing strategies in support of our suite of products.
• Create, manage, and deliver strategic, integrated marketing plans supporting ETF content, investment capabilities and product solutions to target audiences through paid media in addition to supporting the cross-channel sales efforts in the field.
• Build marketing strategies focused on ETF marketplace trends, business cycles, target audiences and solving investor challenges.
• Stay current on ETF-specific regulations, policies, and industry best practices.  
• Assist in the production and syndication of marketing materials, such as video, emails, print collateral, websites, webinars.
• Provide cross channel marketing support for RIA, Wires, Independent, and other retail channels as needed.
• Serve as a liaison with third-party vendors where appropriate.

Your background will include: 

• Experience in product and/or channel marketing in financial services or asset management experience preferred.
• In depth knowledge of Exchange Traded Funds with a high level of knowledge around capital markets, asset allocation, and portfolio construction
• Working knowledge of financial advisors and institutions, and how they operate, as well as retail product solutions
• Strong written and oral communication skills, including experience writing product messaging, communications, and presentations
• Experience with direct and digital marketing strategies
• Curiosity to learn about a global asset management business
• Experience in integrating marketing and sales activities, including lead generation
• Proficient in Microsoft PowerPoint, Word and Excel
• Experience working within Salesforce or other CRM a plus

For success in the role, you will have:

• 5-8 years overall marketing experience
• Ability to work collaboratively across multiple teams in the organization
• Highly organized individual that is able to manage multiple projects simultaneously under tight deadlines
• Time management skills to work independently
• Consistently exhibit strong attention to detail
• Able to interact well with and inspire confidence of senior management
• Excellent presenter
• Experience with writing, proofreading, and editing

About Macquarie Asset Management

Macquarie Asset Management is a global asset manager that aims to deliver positive impact for everyone.  Trusted by institutions, pension funds, governments, and individuals to manage more than $A795.6/$US508.9/£455.9/ €519.4 billion in assets globally, we provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, renewables, natural assets, real estate and transportation finance.

All figures as at 30 September 2022

Our commitment to Diversity, Equity and Inclusion 

The diversity of our people is one of our greatest strengths. An inclusive and equitable workplace enables us to embrace that diversity to deliver more innovative and sustainable solutions for our people, clients, shareholders and communities. At Macquarie, you'll be encouraged to be yourself and supported to perform at your best. If you're inspired to deliver on our purpose of ‘empowering people to innovate and invest for a better future’, we want you on our team. If you need adjustments made to the recruitment process, please reach out to your recruiter.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other impermissible criterion or circumstance. Macquarie also takes affirmative action in support of its policy to hire and advance in employment of individuals who are minorities, women, protected veterans, and individuals with disabilities.

We equip our people with the support to work in a range of flexible ways. Talk to us about what working arrangements would help you thrive.