Digital Demand Data Products Senior Lead

Mars Incorporated

4.8

(4)

London, United Kingdom

4.8/5 in overall job satisfaction

100% say women are treated fairly and equally to men

100% would recommend this company to other women

Ratings are based on anonymous reviews by Fairygodboss members.

Purpose - We believe the world we want for tomorrow, starts with how we do business today.

Development - We’re on a journey driven by our Associates, with constant learning and growth at every Mars experience.

People - Everyone’s ideas matter. With strong Principles and inspiring leaders, we grow and succeed together.

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y across global and regional teams.

Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.

Activation & Enablement

Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement
Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.
Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.
Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.
Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).

Continuous Improvement

Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
Stay ahead of emerging data technologies, tools, and practices to ensure Mars' Digital Demand data capabilities remain industry-leading.

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