Vice President, Area Marketing

ard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or Decency Quotient, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Overview

The Vice President of Marketing & Communications, South Asia is a key enabler of business growth. S/he acts as a strategic business partner to South Asia business unit leaders by developing a comprehensive marketing and communications strategy and helping refine the go-to-market plans across South Asia markets, channels and market segments. The key focus market will be India.

Specifically, s/he is responsible for helping to grow Mastercard's footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and leveraging the relevant insights to enable the business.

S/he will employ innovative thinking and thought leadership to develop scalable, insights-driven marketing and communications strategies. Through the creation and delivery of a comprehensive marketing and communications strategy, s/he will own branding, positioning, brand preference and messaging in South Asia.

Role

• Part of the leadership team for South Asia division and for Integrated Marketing and Communications (IMC)
• Sets local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Establishes fully integrated strategic communications plan (including external, internal, public affairs and regulatory communications)
• Leads with an innovation and digital first mindset. Identifies strategies that leverage new technologies to monetize and scale with partners in the region
• Owns and amplifies the priceless platform with bank and merchant partners in the region and develops priceless to be a key differentiator with the South Asia region
• Strategically understands the consumer and payment landscape in India and works in partnership with the Division President, SVP of Asia Pacific Marketing and South Asia leadership team to develop a long term marketing and communications narrative to ensure Mastercard's growth in India
• Leverages local and global sponsorship and marketing assets to execute and drive tangible results in the markets
• Builds profile of Mastercard externally through driving thought leadership communications to enhance earned media
• Identifies, manages and executes on key sponsorship properties including driving activation through bank/issuing partners
• Initiates and leads projects, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• In partnership with product teams, drives the ESG activations across the region
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity including digital marketing programs done directly and instigated through bank/issuing partners
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget
• Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource

All About You

• A strong relationship builder and collaborator. Your energy comes from driving results, building strong relationships at all levels of the organization and seeing returns and outputs from your strategies.
• A creative marketer, excited by innovation and a fantastic communicator
• Proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver results.
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the local market.
• Significant and solid experience with proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• Significant marketing/comms experience ideally in a multi-national organization and equipped in working through matrix environments.
• Strong verbal and written communications
• Demonstrated expertise in working with B2B partners and large distribution workforces.
• Experience in supervising and coaching marketing teams and establishing effective processes/standards.
• Ability to manage through ambiguity.
• Works at a fast pace, yet accountable at all times.
• Thrives in matrixed environments with high level of stakeholder management.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.