Assistant Director - Marketing Manager

We are looking for a tenacious, self-motivated, curious, creative and results-oriented team player to join our innovative and entrepreneurial marketing team. As a Assistant Director-Marketing Manager on our team, you will be responsible for executing a range of marketing activities. You will manage, analyse and optimize a portfolio of marketing automation applications including but not limited to Salesforce, HootSuite, Social AdAccounts and Adobe Creative Cloud. The role will require you to have extreme attention to detail, analytical mindset and skills to identify and grow our Canadian Securities Institute Portfolio. You will assist in increasing website traffic, optimizing online presence, crafting marketing strategy, improving email campaign performance (using Salesforce Marketing Cloud or a similar tool), generating new leads, maximizing B2C + B2C sales and having an overall omni-channel marketing approach to maximize visibility for the business.

Marketing Responsibilities:
Go-To-Market Strategy and Implementation

• Translate key business objectives into data-driven actions to drive marketing ROI via social media platforms, email marketing and website optimizations
• Ensure end-to-end campaign execution is performed efficiently, accurately, while managing the paid marketing budget through effective dashboard reporting
• Work in a consultative role to provide valuable insights in the form of data analysis, interpretation, and actionable recommendations
• Provide weekly internal reviews of account performance, including KPIs and key learnings
• Identify new and innovative methods of engaging customers through established channels while adhering to and optimizing standard platform disciplines.
• Exhibit knowledge of lead management systems through the development and implementation of lead generation.
• Obtains customer feedback regarding products and services and secures client testimonials, managing client and legal approval process and ensuring wide distribution.
• Aligns with Customer Success, Sales, and Product Development and Innovation teams, to create and manage product community strategies, including positioning, content and cross selling tactics.
• Demonstrate understanding of core SEM and SEO principles including Google Goal-Setting and Analytics.
• Manage the development and implementation of all digital marketing tasks that help us optimize marketing effectiveness and enhance customer user experience.
• Coordinate the creative execution of marketing collaterals working with internal and external resources meeting all Moody’s Analytics brand standards.
• Understand audience database segmentation to implement segment-specific marketing campaigns.

Content Development and Management

• Conceptualize and coordinate new campaigns – development of marketing communications collaterals including emails, presentations, social media promotions ensuring the core brand and product messaging.
• Focus on generating new content and repurposing existing content to create a flow for lead generation

Leadership

• Collaborate with the Head of Marketing to establish short and long-term goals for the marketing team. Support in the development, planning and implementation of an annual marketing and budget plan.

• Facilitate and promote collaborative and productive working relationships within cross-functional project teams.

• Lead by example by building trust and developing interpersonal skills with sales, product and technology.

• Think strategically with the ability to quickly identify and understand issues and opportunities – focus on solutions and get the job done.

• University degree or a college diploma in a marketing or analytics related field is preferred. Candidates who majored in English and who have marketing experience may also apply.

• 5 – 7 years working experience in a similar role or marketing analytics role

• 5+ years of overall marketing experience, preferably in the financial services industry or a large corporate organization where you managed product marketing.

• Ability to manage company native social media platforms including LinkedIn, Facebook, Twitter, YouTube, and Instagram amongst others. Technical acumen required to understand how campaigns are executed to optimize different platform.

• Extensive experience in Excel/pivot tables/VBA/Macros/SQL. Enjoy working with numbers and have extreme attention to detail

• Strong research, quantitative, analytical and data interpretation skills

• Be a results-oriented, independent self-starter with a sense of urgency and ability to work in a fast-paced environment.

• Able to manage multiple marketing projects while balancing competing priorities with tight deadlines.

Banking OU CSI

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, place of origin, disability, marital or familial status, sexual orientation, gender expression, gender identity or any other characteristic protected by law. We encourage applications from Aboriginal persons, members of a visible minority group, persons with a disability, members of the LGBTQ+ community, and women.
Moody’s is committed to maintaining an inclusive, diverse and accessible workplace. To this end, reasonable accommodations are available on request, and will take into account the particular accommodation needs of individual candidates. If you are selected and require accommodation during any stage of the recruitment process, you may send your request to [email protected]. Information provided during the accommodation process will be treated as confidential, and will be shared only to the extent required to properly evaluate accommodation requests.

Moody's (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. Moody's combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com.

At Moody’s, we’re taking action. We’re hiring diverse talent and providing underrepresented groups with equitable opportunities in their careers. We’re educating, empowering and elevating our people, and creating a workplace where each person can be their true selves, reach their full potential and thrive on every level. Learn more about our DE&I initiatives, employee development programs and view our annual DE&I Report at moodys.com/diversity

Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.