Regional Marketing Manager

About the Position:
The Regional Marketing Manager, ANZ is responsible for the development, planning and execution
of field marketing activities in the ANZ region. The Regional Marketing Manager (RMM) is a key
member of the APJ Marketing team as well as the ANZ regional team and will support the ANZ Sales
and Business Development teams with lead generating activities and campaigns that focus on
identified target accounts, key industries, regional growth opportunities. The role reports to the Senior
Director, Marketing APJ
The RMM will prioritize, plan, budget, evangelize, and execute ANZ regional marketing activities and
events, They will work alongside ANZ Sales as well as the APJ and WW marketing team to target
high-value prospects via specific marketing activities. As well as build and accelerate pipeline in the
ANZ region, ensure corporate marketing activities are utilized in the region, communicate field sales
needs back to HQ and build regional plans that link corporate marketing campaigns to a regional
focus. 
Responsibilities:
 Work with Regional Sales leadership team and the Sr. Director, Marketing APJ to
create/implement a marketing plan in line with regional sales team and corporate marketing
performance targets and objectives.
 Own, drive, and manage regional budget, marketing campaigns & programs, and event
execution within ANZ region to build net new prospects and pipeline as well as acceleration
current pipeline in region.
 Create diversified demand generation programs which target net new prospects as well as
existing customers with strong pre- and post-program engagement plans.
 Maintain daily interaction with the ANZ field sales and engineering teams, and other cross-
functional teams, to build and communicate marketing field programs.
 Activities that may be included but not limited to custom virtual and live events, webinars,
executive conferences/roundtables, networking events, third party conferences, customer
(account) specific programs, digital advertising, collateral creation, engagement with local
customers and liaising with the global PR team on local awareness and editorial
opportunities.
 Deliver strong campaign and event ROI via sales pipeline acceleration and new lead capture
against time/budget targets and key internal metrics.
 Leverage your hands-on SFDC and Marketo (or similar marketing automation tool)
experience to create and report on marketing activities, help establish and track measurable
response rates, conversion rates, pipeline, and ROI for all programs. 
 Manage relationships with third party vendors, external contractors and agencies for creative
services, material manufacture and shipping and on-the-ground logistics.
Requirements:
 5+ years of experience in field marketing and/or demand generation roles
 Strong verbal and written communication skills
 Data-driven, creative critical thinker with strong communication, time management,
organisation, and planning skills
 Demonstrated knowledge of developing and executing inbound and outbound demand
generation programs
 Demonstrated proficiency in relevant software applications including Marketo (or similar
marketing automation), Splash, Knak, MS Office and other business software as well as
Salesforce.com
 Strong familiarity with sales and marketing operations, including dashboard reporting and key
campaign metrics
 Basic understanding of cloud security and ability to grasp new security concepts

Education and Travel:
 Bachelor’s degree
 Some travel (30%) required

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