Director, Digital Marketing Korea

Nike

3.7

(41)

South Korea

Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #21272_R-73053

    Position summary

    y inspire a high-performing group of digital experts while fostering long-term consumer loyalty across Nike's digital ecosystem. Fluency in Korean and English, a collaborative mindset, and relentless curiosity are essential.

    • Bachelor's degree in Marketing, Business or a closely related field

    • 10+ years of experience in digital marketing or related experience in brand marketing and/or retail marketing including cross-functional business acumen

    • A deep understanding of the Nike consumer, their lifestyle, and their relationship with sport.

    • Analytical rigor with human insight-leveraging data, consumer behavior, and emerging technologies to drive brand priorities and commercial outcomes

    • Proven leadership experience managing at least 5 direct reports, with a strong track record of coaching and developing talent

    • Strong communication skills in both Korean and English

    WHAT YOU'LL WORK ON
    You'll lead the digital marketing vision for Nike Korea, translating strategy into action across Nike's owned and earned platforms-including Nike.com, Nike App, SNKRS App, NRC/NTC Apps, @nikeseoul, targeted communications, CXP, and NDDC partner platforms. You'll drive innovative brand experiences, foster consumer engagement, and grow brand strength and business impact.

    • Set and execute Korea's digital marketing strategy aligned with Nike's global brand vision
    • Lead a team to activate brand concepts across Nike.com, apps, social channels, and partner platforms
    • Leverage external partnerships and creator collaborations to amplify brand storytelling
    • Manage seasonal journeys and Always-On initiatives to drive acquisition and retention
    • Guide the digital marketing process, including presentations and team inspiration
    • Oversee budget planning and resource allocation to ensure timely, impactful execution

    Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.