EMEA Marketing - Director Milan Catalyst Brand Management

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Based in Milan, come be a part of the Milan key city marketing team. This team will be accountable for:

• Humanising our brand through relationships on the ground with key communities and protagonists from the cultural space
• Owning targeted brand extensions that feed off specific city insights
• Fuelling our global engine with cultural insights and relevant relationships for brand partnerships

WHO WE ARE LOOKING FOR

We are looking for an experienced and versatile brand marketeer and team leader with a passion for culture, a curiosity for our upbeat and ground-breaking consumers, and an ability to uncover stories that will encourage the next generation to move. A marketeer with a strong connection to Milan culture and a brand catalyst guardian who is curious, opportunist, Communicator, explorer, futurist and strategic connector. A dreamer that sees outstanding opportunities to take risks, expand perception, celebrate brand values, accelerate the business and advance the notion of sport culture.

A marketeer who is deliberate in acting as a laboratory, a testing ground to strategically push boundaries, incubate, test and learn to envisage and build new space for Nike and sport, when others may not see the opportunity. They live with boundless interest, openness, passion and truth, translating the visionary language to build something uniquely modern.

An experienced manager who will develop energetic talent into the leaders of the future, and a leader who embodies the values that our company holds dear. An enterprise thinker willing and able to think beyond their own agenda. And of course, a leader willing to adapt on the fly, all while maintaining a positive growth mindset.

WHAT YOU WILL WORK ON

This role will be responsible for leading a diverse and connected team focused on the following core duties:

• Influence and adapt the EMEA Culture Marketing strategy, to sustain city competitive advantage
• Drive and maintain a powerful network and portfolio of cultural relationships in Milan, to Energise the brand and Create the Future of Sport*
• Providing outstanding service and brand management for all Catalyst relationships
• Build visionary marketing concepts and narratives for identified Milan talent which push the boundaries of creativity and sport
• Drive planning and execution of CBM concepts with internal stakeholders
• Drive integration with NHBD and SNKRS team to ensure the Catalyst Brand Architecture and Catalyst Launch calendar advises the consumer journey
• Gather structured and continuous visionary consumer insights to allow us to better serve Visionary members in Milan, and to feed back to EMEA/Global in order to help long-term & seasonal concepts
• Build, develop, engage and empower a high-performing, diverse and agile team of Marketing, Relationship and Operations - Managers and Specialists.
• Direct and be accountable for the allocation of resources to meet financial performance requirements

WHO YOU WILL WORK WITH

This role will sit at the Milan Marketing Leadership Team table and work fluidly with all team members, both to drive better relationships with our members in the city and also to drive a diverse & inclusive high-performing, growth orientated culture in our marketing team where everyone can be himself/herself on a daily basis.

You will also work closely with the EMEA and GLOBAL Catalyst Brand Management team, always with a growth mindset to contribute towards our global strategy. You will act as a key advisor to the EMEA Catalyst Brand Management Senior Director in wider strategic discussions and influence organisational needs/processes that should be implemented in order for plans to be performed to the highest standard.

Work cross-functionally in the Milan office with key partners such as Sports Marketing, Purpose, and Consumer Insights in service of our athletes and consumers. And partner closely with Nike Retail and Brand Creative leaders to editorialise key moments and narratives to create energy through our storytelling.

Manage a team of dedicated and aspiring relationship managers and specialists, Transformational marketeers and Operations specialist. And you will of course build strong relationships with key catalysts in the city.

The shape of your day-to-day leadership will vary significantly, and therefore your style and influence will have to adapt accordingly. You therefore must be collaborative, intuitive, and maximise the effectiveness of individual as well as collective thinking. You must multiply the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities to continue to apply new thinking.

WHAT YOU BRING TO NIKE

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements in order to be considered. Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

• Extensive experience in brand and/or brand functional management, with a strong focus on cross-functional marketing.
• Prior cultural marketing experience in Milan and a demonstrable understanding of the Visionary consumer, the city and Nike’s position within it, with a track record of making strategic marketing decisions within this environment
• Proven experience identifying, owning and managing external relationships with thought leaders in Milan –aligned to Nike’s strategic objectives
• Team leadership experience with minimum 3 years of people management experience, with prior management of at least one team of minimum four direct reports
• Prior execution of cross-functional, brand defining campaigns
• Prior experience sitting on a territory or Geo functional leadership team, working with teammates to provide strategic and operational leadership to the broader function

Advantageous experience:

• Proven track record of marketing experience, working with cultural and entertainment industries generating influential global outcomes.

Leadership Defined Key Competencies:

• Instils trust by gaining the confidence and trust of others quickly through honesty, integrity and authenticity. Models reliability and ensures that the team meets its commitments.
• Acts with courage and manages to address difficult issues. Confronts tough organisational issues and coaches’ Team on how to stand in the face of adversity.
• Fosters effective teamwork by building cohesive relationships that apply their diverse skills and perspectives to achieve common goals. Rewards team efforts and accomplishments.
• Develops others to meet both their career goals and the organization’s goals. Provides useful real-time coaching to others and ensures all team members have robust and updated goal setting.
• Holds himself/herself and others accountable to meet commitments. Accepts responsibility for successes and failures of own and the teams work. Design feedback processes into work.
• Values Differences and creates an environment in which differences are openly shared, embraced and incorporated into team activities.
• Communicates clear vision and strategy that motivates others to action. Builds energy and optimism in others for the organisations' vision.
• Cultivates innovation by creating new and better ways for us to work, be successful and grow. Challenges others to develop break through solutions.
• Thinks strategically about future possibilities and translates them into breakthrough strategies. Thinks beyond the day to day, taking a long-term view of the business based on an understanding of our consumer.

Functional Competencies:

• Brand Management - Timely and effective delivery of Marketing plans through extensive cross-functional collaboration

• Transformative Attitude – Consistent record of working directly with or industries targeting the visionary consumer.

• Ensuring this consumer is at the forefront of all the work you do in the city to reinvent the future.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.