Lead Professional, City Marketing, HKTW, Jordan GC

less online-to-offline (O2O) consumer journey, ensuring cross-functional integration and overseeing execution.

• Consumer Insights: Serve as the territory brand leader, leveraging local consumer insights and unmet needs to inform relevant and resonant brand activations.

• Cross-Functional Partnership: Collaborate with HKTW Nike Inc. Marketing Teams (especially Retail Brand), Sales, and Sports Marketing to identify platforms, talents, and teams for impactful go-to-market initiatives.

• Regional Alignment: Partner with Greater China (GC) brand and functional teams to provide hyper-local perspectives on GC brand strategies, grounded in local consumer and marketplace needs.

• Seasonal Readiness: Manage seasonal CODE gates to ensure timely deliverables and readiness for the HKTW market.

• Brand Offense: Re-establish Jordan Brand's presence in HKTW, driving impact through basketball, streetwear, and new sports opportunities (e.g., baseball, golf).

Personal Skills

• Visionary Storytelling: Inspire teams with creative storytelling and innovative ideas to reignite Jordan Brand's offense in HKTW.

• Strategic Execution: Combine strategic thinking with strong execution to deliver results in-market.

• Effective Communication: Excel in communication with internal and external stakeholders, navigating complex matrix organizations.

• Leadership: Lead by example, building trust and confidence within the team.

• Adaptability: Simplify complex situations, manage ambiguity, and perform well under pressure.

• Collaboration: Foster teamwork across diverse backgrounds, functions, and perspectives.

• Growth Mindset: Demonstrate openness, honesty, learning agility, and a drive for continuous improvement.

• Innovation: Show initiative and curiosity, staying ahead of trends and exploring new ways of working.

Qualifications

Required:

• Bachelor's degree.

• Minimum 6+ years of brand marketing or relevant experience.

• Deep knowledge of local consumer, market, and industry.

• Passion for basketball, streetwear, and youth culture.

Preferred:

• Experience driving marketing initiatives in both Hong Kong and Taiwan.
• Experience in highly matrixed, complex organizations.
• Experience delivering presentations in English and Chinese to large audiences.