Senior Digital Marketing Professional Communications Platform, Japan




Tokyo, Japan

Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.


    Position summary

    laborative, taking technology into the future and bringing the world with it.


    We're looking for a Senior, Digital Marketing Professional Communications Platform to join our Marketing team in Tokyo, Japan. To be successful in this role you must have the ambition to be one of the world's most innovative storytellers, value visionary thinking, playing as a team and championing imagination to create an inclusive culture. Passion for sport, relentless curiosity for the consumer and belief in our brand vision is essential to helping us create the future for the Nike brand.

    The right candidate will be an expert in Digital Marketing with a deep understanding of the consumer, their lifestyle and how they shop online. You consistently deliver on business brand objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand.

    You are a leader, a teammate, and a go-getter, curious and eager to innovate, test, fail, learn, share, educate and evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline, direct-to-consumer channels, and you are always ready to be a thought partner and a leader with vision, a digital evangelist and a consumer advocate.


    As part of the Consumer Direct Digital Marketing Team in Japan, you will lead Japan's Targeted Communications strategy, orchestrating communications and consumer journeys across owned channels such as App Push/ Inbox and Email, and also LINE CRM etc. You will be responsible for End-to-End (E2E) execution programs, including business strategy definition, creative strategy, success metrics and read-out of results. You will be leading the creation of new processes needed in driving meaningful relationships with Nike consumers through the implementation of dynamic and testable marketing plans that ultimately increase engagement and retention. You will facilitate cross-functional planning and deployment of Nike's communication platform capabilities, authoring, maintenance, reporting, escalation and troubleshooting.


    In this role, you will sit in the Consumer Direct Marketing team, reporting to the Director, Consumer Direct Digital Marketing

    You will work cross-functionally with key partners across Consumer Marketing, Nike Direct business teams, Site Experience, Lifecycle Communication, Digital Product, Brand Creative, and Consumer Data and Analytics

    You will partner with our Japan Marketing Leaders and our key partners in the Asia-Pacific Latin America geography across Marketing and Analytics teams to drive both business and brand marketing purposes.

    Your key external partners will be the day to day management of agency partners for project management, planning, creative production, and in some cases authoring and publishing.


    • Bachelor's degree or anything equivalent.

    • 5+ years of experience in digital marketing (including 3+ years at CRM or Marketing Communications)

    • Experience driving targeted communications programs in App Push/ Inbox, LINE, and email etc., leveraging analytics tools including Adobe Analytics and Tableau.

    • Strong oral and written communication skills (in both English and Japanese) including meeting facilitation and making strategic recommendations and persuasive presentations to leadership.

    • Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities with cross-functional internal and external teams.

    • Appreciate the culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.

    • Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.

    NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

    NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.


    Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

    Why you should apply for a job to Nike:

  • 60% say women are treated fairly and equally to men
  • 56% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.