Senior Manager, Digital Marketing Owned, Japan

leader will oversee a team driving strategy across Nike's owned digital marketing channels. They will champion brand and business priorities, deliver measurable commercial impact, and foster enduring consumer loyalty. The role includes managing three direct reports: one focused on Lifecycle & Targeted Communications-including Nike.com, the Nike App, email, native push notifications, and long-term member growth; another leading SNKRS marketing; and a third overseeing seasonal off-price and full-price initiatives in partnership with NDDC.

• Minimum 8-9 years of experience in digital marketing or related experience in marketing fields, with a strong passion for digital marketing innovation and brand storytelling across owned digital ecosystems.

• Bachelor's degree in Marketing, Business or a closely related field.

• Proven team leadership experience, including managing at least one direct report.

• Demonstrated expertise in marketing analytics, with the ability derive actionable insights and apply findings effectively.

• Strong oral and written communication skills in both English and Japanese, including experience in facilitating meetings, delivering strategic recommendations, and presenting persuasively to leadership.

WHAT YOU'LL WORK ON

You will lead the development and execution of annual and seasonal strategies across Nike's owned digital channels-including Nike.com, the Nike App, Targeted Communications, and SNKRS. Your work will shape impactful consumer communications that drive engagement, elevate brand equity, and deliver on business objectives. Success will be measured by increased traffic, improved sell-through, and strong leadership in building a high-performing team.

• Develop and execute annual, seasonal, 365, and pilot plans across digital channels to fuel brand and business growth
• Monitor and optimize consumer communications by delivering performance reports, championing a test-and-learn mindset, and fostering a culture of iterative marketing.
• Collaborate with cross-functional partners, influence marketing leads, and manage agency relationships to ensure alignment and excellence.
• Represent the technical capability needs of territory and geography teams, and help operationalize new capabilities across APLA.