As a strategic partner, lead the development and implementation of tools to drive understanding of the customer value proposition. Responsible for development of comprehensive multichannel strategies to ensure product differentiation, the position partners within the commercial group to gain and share customer insights, develop payer and provider access strategies and messages, and create payer and other organized customer access tools. Effectively manage agency of record to ensure projects and initiatives are developed and implemented within budget and in a timely fashion.
The Associate Director for Market Access Marketing in Nephrology will ensure market access support for Otsuka’s in-line product portfolio. The Market Access Marketing function will be responsible for establishing and maintaining the long-term value of the therapies to Organized Customer Groups (Payers, IDNs, and GPOs), and other critical access stakeholders. This position is responsible for being fully integrated with the Field Payer Teams, Brand marketing, Health Economics, Sales and Alliance Partners to enhance the current access strategies for inline brand.
Develop market access strategy and implementation in areas of:
Strategic and tactical pricing
Payer value proposition (including value demonstration date and core value messages, input on clinical endpoints, patient population, epidemiology, unmet needs analysis, target product profile input, etc.)
Design and implement product reimbursement strategies for in-line products.
Leverage strategic insights and market access polices to inform the shaping of branded and unbranded initiatives to ensure product portfolio’s competitive position.
Understand trends, and variables of the channel and payer market dynamics strategies to maximize profitability for the brand.
Ensure payer and organized customer needs are properly considered in the commercial brand plans, strategies, and initiatives.
Develop pull-through strategies at the national and local level based on current position, existing performance to drive performance, enhance perception of access, and educate providers on the brand availability.
Monitor progress and performance of the Pull-Through Strategies at the channel and plan level measured against strategy and brand objectives.
Lead coordination efforts across the organization (Field Payer Teams, Brand Marketing, Medical, Health Economics, and Sales) to ensure strategies and tactics are aligned
Lead PRC submissions for timely submission and approvals
EDUCATION & REQUIREMENTS:
10+ years pharmaceutical experience in sales or marketing with at least 5+ years of market access responsibilities and successful track record
Demonstrated hands-on experience and expertise in market access
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This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
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