Associate Director, Consumer –Nephrology Marketing

Lead the Direct-to-Consumer strategic plan and the implementation & optimization of promotional communications to support the patient journey for a fast-growing brand in Nephrology specialty care space.   

Role and Responsibilities:

• Leverage patient insights and behaviors to drive engagement
• Strategic focus on the orchestration and implementation of promotions (web/digital, print, point of care) throughout the Patient/Caregiver Journey
• Proactively identify market opportunities through competitive analysis, positioning, and marketing strategy assessments
• Develop, implement, and optimize based on performance promotional media & social media strategy
• Manage the timelines and ensure key deliverables meet deadlines and business objectives.
• Champion initiatives through medical, legal, regulatory review process
• Partner with Analytics & Insights in the development of the measurement & effectiveness plan and optimization planning
• Management of the Consumer AOR, Media agency and CRM partners
• Collaborate with key internal stakeholder partners such as Patient Advocacy and Public Relations
• Brand point person in working with Patient Support Program
• Financial Management of overall consumer spend

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer: 

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

Valid Proof of COVID-19 Vaccination or Accommodation

The COVID-19 Vaccination is mandatory for incoming new hires and employees. Uploading documentation with proof of full vaccination record or an Otsuka approved accommodation will be required during the pre-employment process as permitted by law. New hires must be fully vaccinated unless there is an approved accommodation prior to start date.

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