Otsuka America Pharmaceutical, Inc. has launched a new customer engagement approach designed to better meet patient, caregiver and HCP expectations in an evolving healthcare environment. The new model is built around where patients get their care, with the intent to better serve patients, caregivers, and healthcare providers, delivering a higher quality experience.
The “ecosystem approach” creates a unified focus among account management, field medical, patient access and market access to engage local healthcare systems and identify opportunities to improve the patient experience. Through this matrix model, customers will now experience more coordinated and seamless care to bridge care gaps.
In Otsuka’s evolved customer engagement model, a Health Science Advisor (HSA) on the PBA Team will engage HCPs in both the specialty and healthcare organization setting, including but not limited to, LTCs, SNFs, and TBI clinics through in-person, virtual and digital channels offering expanded expertise regarding PBA and the first and only approved therapy in the US for this condition.
Otsuka is driving customer engagement quality, accountability, and cohesion between patients and healthcare providers. Ultimately, it is all about putting customers at the center of everything we do.
In this role, the HSA will report directly to the respective Ecosystem Lead, coordinating with cross-functional colleagues in Field Medical, Market Access, and Reimbursement Support under appropriate guardrails. This individual will serve as the main point of contact/connection to healthcare provider (HCP) customers and should have a wide breadth of expertise (e.g. able to address complex on-label information based on approved content).
Working with your Ecosystem Lead and Senior Business Director, the HSA will analyze sales and market trends to effectively identify business opportunities in your territory and develop and execute a territory specific business plan.
An HSA conducts proactive outreach to HCPs on topics such as:
Product access: local market payor coverage and co-pay, prior authorization, formulary placement, and availability expectations
On-Label/Consistent-with-label Info: proactively share information that is on or consistent with the label, including confidently and skillfully handling complex on-label information consistent with approved materials provide product and disease state knowledge and effectively educate and engage healthcare professionals about product efficacy and safety profiles to support on-label prescribing for appropriate patients
Established guidance on patient care: example system protocols, standard of care guidelines, discharge protocols, and published expert opinions (or share menu of options and direct accordingly)
In addition to the expectation of conducting proactive outreach, an HSA will ensure efficiencies and best practices in the following areas:
Customer engagement: Personally engage customers through a variety of virtual or digital tools and can direct customers to other colleagues (e.g., CSLs); closes the loop on customer requests, ensuring that they have been met and asking for feedback on quality of engagement
Thought leadership: Facilitate speaker programs; organize local provider groups for discussions on experiences and outcomes with local/regional leaders
Business planning: Elevate opportunities and feedback to ecosystem lead, including local market insights to inform setting of local strategy and business goals; compliantly collaborate with ecosystem team to adjust targeting and call point plans and action on insights collected from customer-facing roles
Ability to cover assigned territory and attend ad hoc national/regional meetings
Valid driver’s license
Ability to convey product knowledge effectively to drive results
Previous cross-functional industry experience in commercial life sciences (pharma or biotechnology) or related industry engaging with key healthcare ecosystem players (e.g., payers, health systems)
2 or more years' experience working in a sales role with HCPs (ideally some within LTC setting)
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Self-starter; ability to seek out relevant information, prioritize, and apply information to solve complex problems in the ecosystem
Ability to communicate complex clinical and product information
Ability to assess data and develop strategic plans in collaboration with your Ecosystem partners to achieve goals
Knowledge of and ability to successfully address operational issues in the delivery of healthcare products to patients, such as reimbursement and supply
Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.
Valid Proof of COVID-19 Vaccination or Accommodation
The COVID-19 Vaccination is mandatory for incoming new hires and employees. Uploading documentation with proof of full vaccination record or an Otsuka approved accommodation will be required during the pre-employment process as permitted by law. New hires must be fully vaccinated unless there is an approved accommodation prior to start date.
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At our core is perseverance, a fierce determination to overcome any obstacle regardless of setbacks, on behalf of patients and their loved ones. We place greater value on what we can achieve together than on what we can do alone because the needs of those we serve always come first. We will not be bound by doing what’s been done before. Instead, we free ourselves from preconceived notions to discover solutions that advance patient care. Our mission is clear: Otsuka-people, creating new products for better health worldwide.