Brand Strategy Principal

Overview

Sustena is growing and looking to add an experienced Brand Strategy Principal to the team. We are not your average consulting firm. Change is the new normal; we face an increasingly fast-paced, ambiguous, and complex world. Our vision is to be a different kind of consultancy that can be the model for all organizations which seek to position themselves to react more quickly and ready to change. To realize this imperative for ourselves and our clients requires people with a unique blend of skills, competencies, character, and motivations. 

Sustena combines brand development and business strategy to help B2B organizations both make and keep compelling brand promises. We specialize in working with the portfolio companies of private equity firms to help them engage their markets, improve business value, and increase stakeholder returns. 

To learn more about our culture and what you can expect at Sustena, review our Findamentals– the behaviors that show who we are. 

You Can Expect To: 

As a member of the Sustena Management Team, you will play an integral role in building our team. The successful candidate will have the ability conduct client research (internal, external, and competitive) to identify meaningful insights and create a cohesive, research-based brand strategy that highlights their differentiation. This person comes with new, innovative ideas and a passion for leading others, but leaves their ego at the door. As a Principal, you can expect to:  

• Advance your career to become a Pariveda Vice President through clearly defined expectations, mentorship from executives, and regular opportunities for advancement  
• Serve as a strategic and trusted partner to our clients, building our credibility and relationship with key executive stakeholders 
• Lead teams of Pariveda and Sustena employees and nurture and grow relationships with multiple clients in a variety of industries 
• Actively manage project profitability for both our firm and our clients by taking a leadership role in executing the sales process 
• Leverage your understanding of brand strategy to diagnose complex business problems and design and implement compelling market-relevant solutions that leverage Sustena & Pariveda’s capabilities to meet our clients’ needs 
• Manage all aspects of the brand development process, including conducting, analyzing, and presenting brand research, crafting the brand positioning and core messaging, and providing strategic content and direction to downstream deliverables (Core Sales Deck, Brand Video, Web strategy, etc.) 
• Work closely with client and project teams to influence purpose and positioning to drive future growth, market awareness, and enterprise value  
• Participate with clients and project teams to develop brand deliverables for clients utilizing Pariveda and Sustena frameworks and methods  
• Deliver presentations and facilitate meetings while adapting communication to varying audiences including high level, executive stakeholders 
• Manage the account planning process at existing and prospective clients by identifying new or follow-on opportunities  
• Identify needs and strengths for career progression of team members and create opportunities for development 
• Mentor junior colleagues by providing career development goals, meeting regularly, writing and deliver semi-annual reviews, and advocating for their career advancement 
• Support company growth by building and maintaining a strong professional network as well as contributing to the recruitment of new employees 
• Actively represent our culture by leading and participating in efforts around continuous learning, personal and professional development, community service and team building 
• Work within a hybrid model, sometimes at home and sometimes in the office   
• Work with smart, humble, and supportive people 

We Look For: 

The successful candidate possesses the following critical qualifications:  

• 8+ years of professional experience and a strong foundation in brand strategy
• Experience in a consulting or agency environment highly preferred
• Deep experience conducting, analyzing, and presenting brand research and interviews, crafting brand positioning and core messaging, as well as providing strategic content and direction to downstream deliverables  
• Demonstrated project management experience - planning, estimation, execution, issue/risk management, and resource management/allocation 
• Experience leading cross-functional teams delivering services and experiences that provide innovation and value to clients 
• Strong local network of business executives and business acumen across a variety of industries and business functions  
• Recognized as a valued trusted advisor in relationships with clients, colleagues, vendors, and other industry professionals  
• Ability to build consensus and achieve goals through influence  
• Passionate and successful in mentoring others and developing their careers  
• Bachelor’s Degree or comparable experience 
• Legally authorized to work for any company in the US without sponsorship 

Pariveda Benefits 

• Transparent and Equitable Salary. The salary for this position starts at $232,200.00. Actual salaries may vary based on factors including, but not limited to, location, experience, and performance  
• 100% company paid premiums for you and your family (medical, dental, vision) 
• Employer Health Savings Account (HSA) contribution  
• 4% 401(k) match, vested immediately 
• Company ownership through Employee Stock Ownership Plan (ESOP)  
• Plenty of Paid Time Off – 4 weeks of vacation time, 10 holidays, 1 floating holiday  
• Paid sabbatical after 5 years of service for Principals and above  
• Paid parental leave & breast milk shipping costs reimbursed for work travel  
• Fertility & family building benefit for every unique path to parenthood (includes egg freezing coverage and much more)  
• Employee Assistance Program (EAP), health concierge, financial wellness tool & care tool for those caring for loved ones  
• Company paid cell phone plan and device stipend  
• Life insurance 
• Short-Term and Long-Term Disability  

Pariveda Solutions aspires that our employee diversity is representative of the markets in which we serve. Employment decisions are based solely on merit and business needs and not on race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, marital status, national origin, citizenship status (if authorized to work in the U.S.), uniform service member, military or veteran status, ancestry, age (over 40), physical or mental disability including HIV or AIDS, medical condition, genetic information, political affiliation, or any other category protected by applicable federal, state, or local law. 

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