Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Advertising Technology (5119973)
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The ‘Manager, In-store Retail Media’ grows monetization revenue by developing and optimizing in-store | at-store retail media products and channels for selling through via the AD Retail Media programs. This role sits within the AD retail media team at Peapod Digital Labs and reports into the Lead | Director of Advertising Technology.
As a critical part of the AD retail media team, they execute the short-term and long-term plan that will help grow the total value of the retail media portfolio. As an expert in in-store media advertising, digital signage and retail media, this person will be the subject matter expert of select advertising channels (i.e., in-store analog | digital signage; at-store digital out-of-home) that are critical to driving media publisher revenue. This person will use their expertise to identify and grow prospective and existing retail media products and channels, and to maximize profitability and effectiveness while minimizing risk and opportunity costs. They work together with key stakeholders across the ADUSA organization to achieve revenue targets by identifying and delivering innovation, driving continuous improvement, and developing partnerships with third party service/technology vendors. They also partner with IT, RBS, PDL, GSO and Brands teams (i.e., Media Sale, Shopper Marketing, Store Operations, Retail Innovation and Merchandising) to identify, develop and grow monetized channels.
Recipe for Success - What's “in store” for the role
Support implementing the strategy for in-store | at-store retail media products and channels.
The Essentials In Your Cart - The required ingredients
Education - Bachelor's Degree
Certifications – Not required
Travel Requirements - Can work remotely; 10% travel
5-7+ years of experience with in-store retail media product and channel development, retail media, digital place-based media, digital signage, in-store signage, digital advertising campaign analytics.
Extra Spices - What you should bring to the table
Experience working within the grocery retail industry is preferred
Effectively communicate to various levels of management
Ability to work within a team centered environment
Demonstrated ability to grow a business idea from incubation to maturity and effectively manage through the various stages of a product lifecycle
Passion for innovation to identify and deliver new retail media ad products that drive revenue growth
Agency management, developing partnerships with third party service/technology vendors
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 294074_external_USA-PA-Carlisle_3102023
Maternity leave coaching
Child care subsidies
Unconscious bias training
Short term disability
Peapod Digital Labs is the digital and commercial engine of leading grocery retail group Ahold Delhaize USA. As the innovation lab for the U.S. brands, which includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, Peapod Digital Labs promotes digital and e-commerce innovation, technology and experience to meet the changing needs of customers of each Ahold Delhaize USA local brand, regardless of when, where and how consumers choose to shop.