Manager-In Store Retail Media

Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: Advertising Technology (5119973)

What’s Our Dish  

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles

The ‘Manager, In-store Retail Media’ grows monetization revenue by developing and optimizing in-store | at-store retail media products and channels for selling through via the AD Retail Media programs. This role sits within the AD retail media team at Peapod Digital Labs and reports into the Lead | Director of Advertising Technology.

As a critical part of the AD retail media team, they execute the short-term and long-term plan that will help grow the total value of the retail media portfolio. As an expert in in-store media advertising, digital signage and retail media, this person will be the subject matter expert of select advertising channels (i.e., in-store analog | digital signage; at-store digital out-of-home) that are critical to driving media publisher revenue. This person will use their expertise to identify and grow prospective and existing retail media products and channels, and to maximize profitability and effectiveness while minimizing risk and opportunity costs. They work together with key stakeholders across the ADUSA organization to achieve revenue targets by identifying and delivering innovation, driving continuous improvement, and developing partnerships with third party service/technology vendors. They also partner with IT, RBS, PDL, GSO and Brands teams (i.e., Media Sale, Shopper Marketing, Store Operations, Retail Innovation and Merchandising) to identify, develop and grow monetized channels.

Recipe for Success - What's “in store” for the role  

Support implementing the strategy for in-store | at-store retail media products and channels.

• Key subject matter expert in collaboration with in-store | at-store channel development teams.
• Project management for all aspects of the development, implementation, and growth of all assigned retail media products and channels, including new and existing in-store | at-store retail media products and channels.
• Work within developed business models to optimize channel yield and profitability for 3rd party partnerships.
• Partner with IT, RBS, PDL, GSO and Brand partners to design, test and roll out retail media products and channels.
• Track key KPIS of mature and developing in-store | at-store retail media products and channels to ensure that revenue targets are being hit, and lead efforts to make any adjustments as necessary.
• Provide training to the AD retail media team on existing and emerging in-store | at-store retail media platforms.
• Actively support discovery, assessment and business planning of third-party media and data partnerships or platforms to drive revenue share from indirect in-store | at-store retail media channels.
• Participate in the efforts related to new and renegotiated contracts with third-party partners, and partner with legal, finance, business development, retail media partners, and accounting stakeholders to successfully complete the contracting process.

The Essentials In Your Cart - The required ingredients 

• Education - Bachelor's Degree

• Certifications – Not required

• Travel Requirements - Can work remotely; 10% travel

5-7+ years of experience with in-store retail media product and channel development, retail media, digital place-based media, digital signage, in-store signage, digital advertising campaign analytics.

Extra Spices - What you should bring to the table  

• Experience working within the grocery retail industry is preferred

• Effectively communicate to various levels of management 

• Ability to work within a team centered environment  

• Demonstrated ability to grow a business idea from incubation to maturity and effectively manage through the various stages of a product lifecycle

• Passion for innovation to identify and deliver new retail media ad products that drive revenue growth

• Agency management, developing partnerships with third party service/technology vendors

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

Job Requisition: 294074_external_USA-IL-Chicago_3102023