human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and "one page summary" for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.
Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results.
Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a "Social Listening brief'
Ensure highest level of data quality and validation
Contribute to building this new Capability and the Vision
Leverage the scale of PEP's Social Listening capabilities to bring this expertise to Pepsi Lipton
Work closely with other Global Insights team members to lift and shift internal best practices in Pepsi Lipton
Manage relationship with stakeholders, understand business context
Address on-going, cyclical feedback via regular updates to end-users on any corrective actions taken
Social Listening Expertise with a heavy focus on Insights vs Reporting
5-6 years of experience at a F&B/FMCG company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.
Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
Experience in custom qualitative (preferred) and quantitative consumer research.
Understanding of Brand and Innovation strategy process and Insights' critical roles at each stage.
Experience in working on Trends and Foresight projectg. Pre and Post COVID impact, consumer trend changes, etc.
Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.
Demonstrated skills with written communication - especially in PowerPoint and email
Strong verbal and written communication - English
Elevated ability to train others on Insights analytics
Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
Global savvy to work across cultures and time zones
Highly analytical, motivated, decisive with excellent project management skills.
Proven experience of planning and conducting research projects achieving goals and objectives
Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs.