Category & Shopper Insights Analyst - 12 months FTC

PepsiCo

3.9

(195)

Reading, United Kingdom

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee
  • #278189

    Position summary

    endations to drive continuous improvement.

    1. Shopper Insights:
    • Support the delivery of the research agenda e.g. 'PTP' and 'Purchase Decision Hierarchy'.
    • Summarise and embed the insights within the 'Shopper Value Offer' modules.
    1. Competitive Analysis:
    • Monitor competitors' activities and analyse their impact on the market.
    • Identify opportunities and threats and provide recommendations.
    1. Report Generation:
    • Prepare the 'Channel Passport' reports and 'Shopper Narrative' presentations.
    • Ensure that reports are accurate, concise and tailored to different audiences.
    1. Collaboration:
    • Work closely with Marketing and Sales to integrate insights into business strategies.
    • Collaborate with external vendors and agencies to gather additional market intelligence.
    1. Knowledge Management:
    • Update content to the 'DX Hub' and 'Ask Ada' platforms.

    • Manage the deliver of the monthly 'DX Newsletter'.

    Qualifications

    • Ability to work under pressure.
    • Proven experience in data analysis, market research or a related field.
    • Strong analytical and problem-solving skills.
    • Excellent communication and presentation skills.
    • Familiarity with Category Management principles and Shopper Insights.
    • Ability to work collaboratively in a cross-functional team environment.
    • Proficiency in using data visualisation tools and Microsoft Office Suite.
    • Knowledge of the retail industry and consumer goods market is advantageous.

    Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee