Consumer Engagement Activation Analyst

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY'S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

Now we are looking for this position:

Responsibilities

Consumer Engagement Activation Analyst

Main Purpose

An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.

Accountabilities / Responsibilities

• Works in a client-facing role to lead the end-to-end delivery lifecycle of Salesforce Marketing Cloud solutions

• Establishes and evolves best practices for the development efforts within the Salesforce Marketing Cloud platform.

• Designing and implementing SalesForce Marketing Cloud solutions, including email marketing, social media marketing, and mobile marketing

• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,

• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement.

• Proactive attitude: End to end ownership of a project • Strong ability to handle multiple priorities, develop and deliver solutions and results independently • Solution mind-set

• Project and team management: resolving incidents, and having direction so that there are no breakdowns in client relationships.

• Ensure that the right service are delivered to clients in a timely manner.

• Provide quantitative results, commercial understanding and strategic insights.

• Lead meetings and workshops with customers to define define the customer project.

Qualifications

Qualifications / Requirements

• Bachelor Degree:Merchandising, Business Administration

• 1 to 2 years experience with Salesforce Marketing Cloud minimally including the following features: Journey Builder, Automation Studio, AMPScript, Content Builder, Salesforce Connector, and Business Units.

• Experience with marketing campaign design, implementation, and execution

• Experience across other digital marketing channels: ads, SMS, mobile apps, web

• Experience in algorithmic decisioning or interactive management

• Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity, and innovation

• Salesforce Marketing Cloud Consultant Certifications

• Experience delivering solutions within waterfall and agile methodologies

• Experience delivering solutions within waterfall and agile methodologies

• Strong communication skills, as well as experience working in a consulting or IT services environment

• 100% fluent in English and Spanish (written and verbal skills)

In PepsiCo, we are committed to offer equal development opportunities to all the candidates, no matter the religion, race, sexual orientation, nationality, age, etc. We respect and appreciate the diversity as a workforce and innovation to the organization.

If you have the profile that we are looking, send us your CV by this via, if it's possible that you can participate in this process we will contact you ASAP, if not we will keep your info in our base data for 6 months.

Thank you so much for your interest in PepsiCo!