team based in Istanbul. The individual will be responsible for Consumer Insights Manager and directly report to Strategic and Consumer Insights Senior Manager.
A Space to Be You
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Consult create team on creative concept development
Co- lead development of test stimuli
Execute concept evaluation / validation
Develop recos for optimization
At least 7 years of insighta experience
Have proven examples of leadership & influence skills
Have strong time management capabilities
Fluent in English and Turkish
Trustable team player
Stake holder management from different backgrounds
Analytical thinking & story telling via merging different sources
Ability to have multitasking muscle
Have quick adoption on changes
Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details