Creative Lead, Brand Experience

PepsiCo

3.9

(195)

London, United Kingdom

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee
  • #265950

    Position summary

    afe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

    At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute.

    Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.

    This role is for a Creative Lead/ Manager for Brand Experience Europe, to help drive our vision to expand our brands beyond packaging and into the lives of our consumers by creating meaningful and memorable engagements. In this role, you will have the opportunity to create strategies, design concepts and big ideas which stretch and evolve our brands with both our consumers and customers across various channels (AFH, Retail, Activations, Festivals and many others). The role offers a formidable opportunity to work with some of the world's best brands across Foods and Beverages from Pepsi, 7UP, Rockstar to Lays, Doritos and many others.

    We seek somebody with proven excellence in the field of Brand Experience with at least 12-15 years of experience, an expert in leveraging consumer understanding, power of brands as well as forefront technologies (AR, VR, immersive) to deliver wow experiences with the help of other creatives and designers. Knowledge of production and building realities of the world is a major plus, as all our solutions must be feasible within budget constraints, while delivering award-winning designs.

    Developing and executing holistic and wow brand experience design programs require knowledge of visual brand guidelines and leveraging these to create concepts and principles for brand experience. Successful candidates will demonstrate superior ability to create elevated brand experiences across a holistic series of touchpoints: from in store, OOH, Retail, Activations, Festivals etc. Having the ability to create inspiring concepts which elevate our brands narrative beyond pack is an essential requirement for this position.

    Ability to be flexible and agile in a fast paced environment is a requirement. Ability to receive input from multiple stakeholders as well as different disciplines (ie. Marketing, Insights, R&D etc) is a critical part of the responsibilities.

    This role is planned to be located at our London office. Please submit your portfolio together with your application. Thank you!

    Responsibilities

    • Primary responsibility is to create excellence for brand experience across Snacks and Beverage categories and Europe region, by creatively lead design strategies and solutions for brand experience programs identified within the AOP priorities scope, and deliver on these design briefs. (execute).

    • Responsible and accountable to Head of Brand Experience of evolution of programs, strategies and vision.

    • Responsible to present and consult with business on the approved concepts with design leadership, and incorporate (be informed) of required changes and refinements to design, and follow through (execute) the feedback.

    • Responsible to making design decisions based on the feedback from many parties including Marketing, R&D, Insights, DX etc to incorporate critical data in the design process, and laise with these partners to ensure design solutions deliver on requirements and data provided.

    • Responsible to manage solely (with input from head of experience) creative resources to deliver on the approved concepts or design directions.

    • Liaise with global design to cascade or inform of global brand guidelines, or elevate local execution

    • Liaise with brand team to deliver design solutions that are synergetic with brand visual identity strategies.

    • Liaise with external partners to incorporate latest technologies and trends/ partners into our design processes.

    • Identify and manage external creative partners to deliver best in class experience programs.

    • Provide consultations (inform, consult) business on relevant/ critical data required to deliver excellent on programs, or new asks.

    • Responsible to create and implement holistic process with internal stakeholders (within design and throughout the organisation) as well as customers (AFH, retail, suppliers) to drive alignment and land solutions in market.

    • Change driver and keen to grow and expand design capability, fueled by design thinking and holistic vision.

    • Contributor to a positive culture of collaboration and inclusion across teams and within the design team.

    Qualifications

    • 12-15+ years of brand design experience, with BA or MA in Design with 3D background: Product, Interior design or Spatial/ Architecture.
    • Proven track record with excellent results delivered to market, and a good understanding of a holistic process from strategy > big ideas > concepts > execution and ability to deliver across these phases, with the support of the team.
    • Understanding of fast paced environments, and ability to handle front end ambiguity and uncertainty with a smile and positivity, always trying to find a positive solution forward.
    • Ambition to drive the bar for excellence higher and creatively push the limits on brand experience programs.
    • Excellence in creating narratives and articulate their ideas clearly and engagingly in a way that is relevant to the brand values and strategies.
    • Effectively communicates (verbally and written) with internal and external stakeholders across all levels.
    • Collaborative by nature and able to engage with brand design team, as well as global partners and stakeholders.
    • Proven knowledge in managing design resources to achieve desired results.
    • Extraordinary ability in using the Adobe Creative Suite software, 3D modeling and rendering (ie. Solidworks, Rhino, Keyshot, Cinema 4D).
    • Confidence in communication to interact with many functions across the organization (Marketing, R&D, Insigths etc) and across regions (West Europe and Turkey)
    • Can get things done effectively and move fast through the creative process.
    • Works well with others to deliver results; keeping others informed in a transparent and collaborative manner.
    • Willing and able to travel when appropriate, and able to be physically present in the PepsiCo Lab office a minimum of 3x days a week.

    Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee