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Supervise the overall functions of the Warehouse and ensure Sales are served in line with company
1. Management of In market activations across Gulf :
Manage 12 months country specific activation calendar of launches and activations from marketing readiness into market execution and POSM readiness
Leading the implementation and execution of the marketing calendar by country including new launches, country specific activations, ownerships, quotations, agency management, activity sheets on the system etc.
Develop, plan, and execute a promotional strategy to maximize sales and brand exposure. Design and develop promos and materials in collaboration with creative agencies.
Lead in market presence during activations for monitoring and support and ensuring POSM deployment
Enhancing sales team in meeting S&D objectives of new initiatives through communicating all relevant product information, merchandising and tracking tools through sales rally meetings and other tools
Lead Post Activity Review for every campaign in Snacks Operating Council Forums.
Main point of contact between BU marketing and distributor for any activation requirements
Manage the relationship of the country specific agencies and coordinate the work with marketing team including PO issuance, payments , etc.
Lead the Racks tracking and deployment by store type/ channel
Drive value-saving initiatives on activations/campaigns/co-packing process
Custodian of Leaflet Tracking Tool & Dunnhumphy portal & lead insights into action
2. Manage new launches
Align with distributors on marketing campaign requirements
Align with marketing on required material and get required delivered to end market
Lead Sales Rally on every innovation launch with the cross functional team.
Ensure listing of new product is done prior to launch including barcode registration
Ensure samples are sent prior to listing
3. Owing the planograms development and execution guidelines by country
4. Tracking of competition activity and highlight new launches, campaigns and activities
5. Consolidating of reports including shipment , IMS and shares, Modern trade , etc..
6. Support in managing trade spend by country / account
7. Retail audit progress and analysis / insights
lead coordination between Sales, Marketing, BU Inisghts team to create, develop & execute the Marketing calendar by channel from activities and budget perspective
Lead e-commerce agenda for Quaker by amplifying brand presence/visibility, expansion opportunities, OOS issues, campaign details and assets by ensuring the action items/next steps per deliverable is actioned timely/efficiently
Create a department-wide marketing plan for in-store and online sales
Own the trade marketing part of the D&A and A&M in the CU
Own the execution of Catergoy strategy
Develop Trackers and share insights for in-store activations
Collecting and analysing all relevant information about competition, in-store activations, execution, etc
Processing of Activity Sheets for monthly initiatives, events etc....
Maternity leave coaching
Backup child care
Onsite child care
Child care subsidies
Unconscious bias training
Remote work policy
Short term disability
At PepsiCo, we encourage our associates to courageously engage and drive change. Whether that’s standing up and speaking out, sharing opinions or experiences, or creating an environment conducive to dialogue.
Our associates are invited to participate in employee resource groups (ERGs) to help drive a culture of diversity, inclusion and engagement. We support their collective efforts by ...