Insights Business Analytics Specialist PO1(Bev&Snacks)




Bucharest, Romania


Position summary


Are you looking for a challenging opportunity in an organization with a dynamic, innovative, and diverse environment? If so, your future is at PepsiCo.
As a world class company, we seek excellence in everything we do. Therefore, we need talented, innovative people who are passionate about what they do.

We are currently looking for a Insights Business Analytics Specialist PO1 (both Snacks and Beverages) to join the PepsiCo Romania Team

As Insights Business Analytics Specialist you will be responsible of establishing a system to monitor the business performance, depict insights and offer support to Business Partner team on actions. Yu will support the Analytics team with insights and help the marketing team to develop brand strategies.

One of the main focus will be to offer valuable insights based on consumer, category and sales, that will enable the decision making process in future strategies and executions.


  • Plan the business analytics agenda in the organization and build solid consumer understanding and foundations, by emphasizing on market and consumer insights and leveraging them into strategical recommendations.

  • Drive continuous evaluation of retail trends to identify growth opportunities and build PepsiCo Romania competitive advantage.

  • Support the Category Insights Team with design of on-going and ad-hoc consumer insights research projects with regards to specific objectives focusing on brand.

  • Ensure that generated consumer outcomes influence and drives equity and Consumer Marketing agenda.

  • Provide New Product Development performance understanding in trade from consumer/execution perspective and offer recommendations on optimization (distribution gaps, Price & Promo analytics, ASPOH)

  • Drives Business Analytics across the different departments, acting like a liaison for cross-functional cooperation and communication between all commercial departments, ensure common business performance understanding and focus against aligned business analytics objectives.

  • Manage resources effectively to deliver strong business results, lead contract negotiations and maintain winning relationships with Research Institutes to ensure Company's interests are in place at the most beneficial level.

  • Manage the budget in order to ensure that financial resources are allocated and spent accordingly.

  • Participate in MU projects and lead the Integrated Sales & Operation Planning Agenda, offering support in improving forecast accuracy.


Experience Required

  • University degree, preferred in Marketing/ Economics;

  • At least 5 years Market Research experience in a leading FMCG company or in Agency experience;

  • Good understanding and experience with research methodologies and techniques;

  • Understanding of analytical tools and statistics;

  • Advanced user of MS Office - (PowerPoint, Excel) / SPSS and BI tools (Microsoft Power BI);

  • Strong English oral and written communication skills.

Required Skills

  • Good strategic thinker, with business acumen;

  • High drive and results oriented spirit;

  • Committed team player with a passion to growth;

  • Proven ability to manage a matrix organization;

  • Able to build strong relationships with peers and senior management;

  • Experience in developing and maintaining relationships with external suppliers;

  • Excellent communication & presentation skills;

  • Excellent project management skills;

  • Able to set priorities.


  • Competitive salary and benefits package, regularly analyzed and improved
  • A role with a lot of visibility across company and daily interaction with people from various departments
  • Young and supportive team
  • Opportunity to grow across functions in a global environment
  • Working in a hybrid environment with flexible hours

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019

  • 4.2/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 78% would recommend this company to other women

  • 87% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment

  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child

  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee