Marketing Associate Manager

PepsiCo

3.9

Gandipet, India

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019

  • 4.3/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 78% would recommend this company to other women

  • 87% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment

  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child

  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee

  • #225132

    Position summary

    Overview

    This role will support the creation, set-up and ongoing management of the digital asset management operation for PBNA.
    Support the new Asset Management capability within the Marketing PBNA team. The role will support the set-up, ongoing management and optimization of the Digital Asset Management operation - providing this Marketing service to PBNA and their creative agencies. This role will interface with Category, Finance teams as well as external partners (Global agencies and platforms).

    Responsibilities

    • Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team
    • Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
    • Partner with IT and Marketing to ensure full system integration and workability
    • Support embedding Asset Management within PBNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
    • Partner with PepsiCo marketing teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
    • Onboard PBNA marketing team and their agency partner to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
    • Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
    • Produce quarterly digital reviews with PBNA teams across key success metrics
    • Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability.

    Qualifications

    • 4+ years of experience in Digital Asset Management Administration experience in two or more platforms
    • Working with US Stakeholders
    • Understanding of Marketing concepts is an added advantage
    • Experience working within a brand environment, with collaboration with agencies and marketers
    • Bachelor's degree
    • Excellent communication skills and proficiency in English

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    What are PepsiCo perks and benefits

    Lactation facilities

    Fertility

    Post maternity

    Maternity leave coaching

    Backup child care

    Onsite child care

    Child care subsidies

    Elder care

    Unconscious bias training

    Diversity recruiting

    Remote work policy

    Paid maternity

    Unpaid maternity

    Paid paternity

    Unpaid paternity

    Paid adoptive

    Short term disability

    About the company

    Industry: Consumer Packaged Goods: Beverages

    At PepsiCo, we encourage our associates to courageously engage and drive change. Whether that’s standing up and speaking out, sharing opinions or experiences, or creating an environment conducive to dialogue.

    Our associates are invited to participate in employee resource groups (ERGs) to help drive a culture of diversity, inclusion and engagement. We support their collective efforts by ...

    Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019

  • 4.3/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 78% would recommend this company to other women

  • 87% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment

  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child

  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee