Marketing Manager - Beverages Franchise, Ташкент

Franchise will give you an opportunity to:

• Build a General Manager mindset through End to End thinking

• Own business relationships and build Win-Win solutions with our bottlers

• Demonstrate a strategic approach to business development

• Build deep expertise on our Franchise system

Key responsibilities:

• Build strategic direction for Beverages Category in Uzbekistan (Category, Portfolio, growth / profitability triggers);

• Develop long-term joint business plans (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.

• Define an annual calendar for the Beverages; lead Marketing initiatives

• Develop Category Brands communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR)

• Develop and drive Innovation Agenda

• Develop and monitor Annual Commercial Operating plan in terms of annual targets (Volume, Value, Market Share), tracking its execution, develop commercial actions to achieve or close gaps

• Manage Advertising and Marketing budget (A&M) driving its efficiency

• Collaborate with PepsiCo internal team and the bottler's Marketing and Commercial teams to achieve the above objectives.

• Manage and develop direct reports.
  Требования:

Ideally you have the following:

• Marketing experience 7+ years incl. 2+ years of Sr roles

• Fluent Russian and English languages.

• Experience in Beverages is a plus

• Strategic planning

• Brand, category management, product and brand development, ATL and BTL activities planning and execution

• Strong business acumen and commercial understanding, savviness in net rev management and PnL

• Strong leadership and influencing skills, ability to navigate and influence within diverse matrix structures

• A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.

• People, marketing and cross functional team management skills

• Good analytical and problem solving skills.

Applying to a vacancy in the PepsiCo group of companies, I consent to the use of my personal data and resume by the company's employees in the countries of presence, as well as to the cross-border transfer of data to the Skillaz LLC in Russian Federation.