Why you should apply for a job to PepsiCo:
#231231
Position summary
Overview
Drive Cheetos and Bugles business growth through consumer-centric and data-driven marketing activities with strong connectivity to sales;
Develop innovation road map and launch relevant innovations;
Lead total EP platform geography expansion project to drive distribution and penetration in targeted markets.
Responsibilities
Partner with sales team to generate business insights to formulate growth strategy, as well as to manage brand activation on a day-to-day basis
Lead cross functional team members to develop consumer centric innovations and deliver new product launch
Lead development and implementation of insightful and data-driven marketing campaigns to build brand penetration, brand equity and drive sales
Collaborate with and manage external agencies to deliver relevant creative content and efficient media plan
Closely work with insight and sales team to develop EP go-to-market strategy and execution plan
Qualifications
- Bachelor degree or above
- 7 years or above of brand marketing working experience, preferably in FMCG industry
- Strong marketing fundamentals and capability to independently lead innovation and communication
- (Preferred) Solid experiences in developing brand go-to-market strategy and execution
- Good leadership to drive efficient collaboration with cross functional teams and external agency partners
- Creative excellence and digital engagement experience
- Outstanding strategic thinking and analytical skills
- Passionate, self-motivated, and resilient with a strong sense of responsibility and commitment
- A great team player and coach
What are PepsiCo perks and benefits
Lactation facilities
Fertility
Post maternity
Maternity leave coaching
Backup child care
Onsite child care
Child care subsidies
Elder care
Unconscious bias training
Diversity recruiting
Remote work policy
Paid maternity
Unpaid maternity
Paid paternity
Unpaid paternity
Paid adoptive
Short term disability
About the company
At PepsiCo, we encourage our associates to courageously engage and drive change. Whether that’s standing up and speaking out, sharing opinions or experiences, or creating an environment conducive to dialogue.
Our associates are invited to participate in employee resource groups (ERGs) to help drive a culture of diversity, inclusion and engagement. We support their collective efforts by ...