Marketing Manager, Quaker Social Marketing;市场经理, 桂格社媒营销

Overview

Lead Quaker social team in social marketing plan management including build, test, and deployment cycles for digital content delivery:

• Design social platform role for Nutrition across different media platforms

• Co-work with category marketing team to define social content directions related to TA insight

• Translate category team's information in social TA centric way to increase awareness in social platforms

• Lead owned media, eg. private domain, building deep consumer communication

• Lead brand ambassador/KOL building initiative supporting content marketing transformation

• Track content performance and continuously optimize with fast iteration. Lead build, test, and deployment cycles for digital content delivery.

• Pilot consumer timeline value in private domain and direct convert to sales

• Quaker CSR program leader with leading CSR campaigns

• Lead content marketing capability development for the organization

Responsibilities

1. Lead Quaker brand official accounts management to communicate with current fans (from Redbook, sina, WeChat focus to TikTok focus)

2. Lead Quaker private domain for deep communication, lifetime value test and direct sales conversion pilot

3. Lead Quaker KOL/KOC program to build cost effective model for seeding

4. Co-work with category to explore performance marketing in TikTok, with KOL/ official account, live streaming etc.

5. Lead CSR campaign for Quaker to build brand love and responsibility image

6. Lead team capability in social and digital

Key KPI will be:

1. Cost saving from private domain, official account & KOL program

2. TikTok successful model identification

3. CSR program awareness

4. Lifetime value from private domain

5. ROI>0.2 from private domain for sales

Qualifications

1. Experience in content marketing and social media
2. Track record of content marketing success
3. Solid knowledge of how to build new product from 0 to 1 with historical success
4. Owned Media Experience can be a plus
5. Consumer centric in planning and decision making
6. Strong collaboration skills to partner cross functional teams
7. Ownership, agility, fast learning, fast iteration