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Set the strategic agenda and execution plan to drive Non-carbonated beverage business growth in KSA as well as new beverage categories entry including equity building initiatives, brand in-market performance activities and brand P&L delivery while in parallel building overall NCB and innovations team functional and leadership capabilities.
Identify opportunities and entry strategy into new and non-carbonated beverage categories leveraging demand science across communication, innovation and occasion building pillars
Own insight generation and performance tracking to identify growth opportunities for the NCB portfolio
Deliver portfolio brand growth targets including share growth as well as NR & NOPBT
Lead the development and execution of effective AOP initiatives in line with strategic ambition
Lead creative, digital and media agencies to maximize creative excellence and deliver world class campaigns
Partner with Sector and global innovation and commercialization teams to bring new categories to life in KSA
Collaborate with the franchise team to ensure continuous alignment of bottling partners on marketing programs and brand plans
Coach & support NCB team to build capability and drive the team to focus on 'being consumer centric' and raise the bar on talent and diversity
Partner health authorities and major event organizers to ensure visibility of our transformation initiatives to the public and target consumers
Partner with sustainability team to ensure the delivery of pep+ agenda with focus on sugar reduction journey and sustainable packaging
University Degree - BA
Minimum of 5 to 7 years of relevant experience
Ability to communicate clearly, read and write effectively in English & Arabic