Marketing Senior Manager, NCB & Innovation

PepsiCo

3.9

(195)

Riyadh, Saudi Arabia

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee
  • #271383

    Position summary

    ies and inspiring positive change for planet and people.

    Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

    Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

    Set the strategic agenda and execution plan to drive Non-carbonated beverage business growth in KSA as well as new beverage categories entry including equity building initiatives, brand in-market performance activities and brand P&L delivery while in parallel building overall NCB and innovations team functional and leadership capabilities.

    Responsibilities

    • Identify opportunities and entry strategy into new and non-carbonated beverage categories leveraging demand science across communication, innovation and occasion building pillars

    • Own insight generation and performance tracking to identify growth opportunities for the NCB portfolio

    • Deliver portfolio brand growth targets including share growth as well as NR & NOPBT

    • Lead the development and execution of effective AOP initiatives in line with strategic ambition

    • Lead creative, digital and media agencies to maximize creative excellence and deliver world class campaigns

    • Partner with Sector and global innovation and commercialization teams to bring new categories to life in KSA

    • Collaborate with the franchise team to ensure continuous alignment of bottling partners on marketing programs and brand plans

    • Coach & support NCB team to build capability and drive the team to focus on 'being consumer centric' and raise the bar on talent and diversity

    • Partner health authorities and major event organizers to ensure visibility of our transformation initiatives to the public and target consumers

    • Partner with sustainability team to ensure the delivery of pep+ agenda with focus on sugar reduction journey and sustainable packaging

    Qualifications

    Experience/Education

    • University Degree - BA

    • Minimum of 5 to 7 years of relevant experience

    • Ability to communicate clearly, read and write effectively in English & Arabic

    Competencies

    • Leadership Skills, able to lead conversation with bottlers and senior management.
    • Multitasker: Able to handle several campaigns and activities launching across different markets at the same time
    • Strong Communication Skills
    • Dealing with Ambiguity

    Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019
  • 4.2/5 in supportive management
  • 78% say women are treated fairly and equally to men
  • 78% would recommend this company to other women
  • 87% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment
  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child
  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee