Media Manager

Overview

The purpose of the role is to:

• Lead the sub stream of Beverage category to drive campaign execution to ensure seamless collaboration with agency to support RemainCo

• Manages projects from inception to delivery creating detailed schedules, providing timely and clear status updates to management

• In charge of ChBS M&I Media Bev teamwork scope and ability development, define the SOP and keep optimization.

• In charge of innovation initiatives of media performance improvement for wider business impact

• Working with ChBS internal teams to deliver succes

Responsibilities

Functional Responsibilities

• Familiar with China traditional media & digital media trends. With experiences of tailor-made media strategy to drive brand relevance and relevance

• Collaborate with media team to create competitive traditional media/digital strategy to drive the brand engagement with target audience, scope including but not limited to annual campaign planning, spot plan governance, multiscreen campaign strategy

• Serve as the organization's media liaison and play a critical role as communication coordinator between internal stakeholders as well as external agency for an efficient operation workflow

• Guide the team to perform campaign execution incl. planning, tracking, optimization, post campaign management.

• Team management to motivate the team toward success

• Act as the subject matter expert on the end-to-end marketing execution process

• Optimize work processes with each stakeholder to improve the productivity of the team

• Adopt potential A&M capabilities into ChBS team

• Coordinate innovative projects

People Responsibilities

• As Senior media coach and support RemainCo media team in speed of execution and quality of service delivery, ensuring achievement of agreed SLAs

• Manage ChBS Media Bev team's scope, workload, and performance

• Develop strong working relationships with China Marketing Leaders to grow the GBS partnership and enhance ways of working and team capability development

Qualifications

• Expert in media strategy and operation management with 2C industry experience such as FMCG, E-commerce, 3C, 4A media agency etc
• Manager integrated media cases across online and offline, with budget over 300 million RMB per year
• Ability to work with internal clients to influence, facilitate and achieve marketing strategy
• Ensure control of projects dealing with conflicting priorities, issues, risks, dependencies, and change
• Communicate program details effectively up to and including Senior Executives
• Strong problem-solving personalities with result driven initiatives
• Literacy in both spoken & written English/Chinese is a must
• Bachelor's degree above
• 5-8 years' experience in media strategy and planning
• Excellent project management and organizational alignment kills
• Strong attention to detail