Next Gen DTC Value Realization Manager




Plano, TX


Position summary


We are PepsiCo

PepsiCo is one of the world's leading food and beverage companies with more than $67 Billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 22 brands that each generated more than $1 Billion in annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers and history makers, located around the world, and united by a shared set of values and goals.

We believe that acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Winning with Purpose. For more information on PepsiCo and the opportunities it holds, visit

Global Strategy & Transformation at PepsiCo

The Strategy and Transformation function plays a critical role in accelerating PepsiCo's sustainable growth by driving strategic choices and delivering breakthrough capabilities for some of the most challenging issues facing the company.

We generate fresh and disruptive ideas to support top-line and bottom-line growth and drive the organization to make resource allocation decisions to build competitive advantages that maximize value for PepsiCo and deliver customer and consumer experiences through disruptive innovations including value chain modernization and digital transformation.

Joining PepsiCo's global Strategy & Transformation function will enable you to experience the breadth and depth of PepsiCo's global portfolio and build a deep understanding of both the business and the industry. Whether you decide to remain in Strategy and Transformation or pursue a leadership position in another function, the experience provides incredible possibilities for a dynamic career at PepsiCo.

The Global Direct-to-Consumer (DTC) teamNext Generation Direct to Consumer (withing Strategy and Transformation) is a newly formed team designed to help PepsiCo realize its next phase of growth. DTC will define and build innovative ways to directly connect with consumers creating more smiles with every sip, bite, and click. The group's mission is to grow consumer lifetime value (CLV) across our portfolio through acquisition, retention, and engagement fueling PepsiCo's growth, 2B over 5 years. The DTC team will leverage external/industry knowledge and expertise and building partnerships across key teams withing the organization to create unique, advantaged platforms for PepsiCo.

Through direct consumer engagement, we will build 1:1 consumer relationship via differentiated consumer value exchange/value propositions through the deployment of a direct-to-consumer network enabled by direct-to-consumer digital products powered by an intelligent consumer data platform building the necessary capabilities and culture to evolve from product and costumer centricity to also becoming consumer centric.

These include:

  • Define and build global rewards platform for PEP, leveraging existing

  • Activating direct engagement with our consumers thorough first party consumer data

  • Connecting with our consumers through meaningful, fun, community-oriented activations across Web and the metaverse

  • Unlock Power of 1-full portfolio of PepsiCo

  • Activate "Test and Learn" to scale

  • Improve brand affinity

  • Extend Consumer Lifetime Value (CLV)

The group will build new direct-to-consumer business as well as connect our existing D2C business through building common platforms for areas like capturing and enriching consumer data to expand consumer lifetime value by providing more comprehensive, valuable insights, and building necessary direct-to-consumer value chain components and tools.

The group will also become a central place for the D2C organization across the enterprise to connect and create an active community based on learning and knowledge sharing, generating new ideas (crowd sourcing), and improving existing efforts.


This Hyrbid role can be based in our US hub locations: Plano, Purchase, or Chicago

  • Support Dr. Director in managing Phase 1 CAR resource model detail forecasting and actual performance tracking across multiple development teams (DPS, D&A, IT) with over +100 internal/external resources

  • Ideate with Sr. Director to develop a robust value realization roadmap for DTC across our lead markets that can be scaled to new markets as appropriate, incorporating new key metrics like CLV and ensuring integration within the sector business

  • Support Sr. Director with conducting financial modeling, consumer analytics and new business case model development as needed

  • Create detail AOP/JBP calendar and review progress of daily activities with Sr. Director

  • Partner closely with lead market Sector business teams and support Sr. Director Value Realization communication efforts

  • Work with Global and Sector teams to identify, formalize and capture DTC generated value from all sources, including KPI improvement and decision making.

  • Establish value tracking, building and maintaining KPI dashboards for DTC

  • Conduct root cause analysis of deviations to our business case and work with Sr. Director to develop mitigation plans.

  • Scout external companies and industries provide recommendations to Sr. Director of new ways to maximize value realization for DTC program


  • Relationships - Build collaborative and inclusive relationships across the Globe which are mutually beneficial to each other. Leverage network of connections to navigate the organization and ensure right results are delivered.

  • Execution - Bring the energy, enthusiasm and inspiration to motivate others to action and accomplish ambitious goals. Ability to influence across the business with no reporting line interaction. Drive for results and provide clarity where needed to make the complex simple for all audiences.

  • Agility - Excellent change management skills and strong communication skills to ensure that you can navigate a complex, ever changing business environment. Comfortable and able to perform under pressure and embrace change to drive transformation

  • Master's Degree/MBA preferred. Bachelor's degree in Finance, Business, Supply Chain, or related area

  • Seasoned leader with 8+ years with business finance or consulting experience with large, highly complex transformation initiatives

  • Strong financial acumen and ability to translate that into key messages for suitable audiences (making the complex simple)

  • Strong strategic mindset with sound business judgement and problem-solving capabilities

  • Previous demonstrable experience in major transformational initiatives as project manager, PMO, value realization lead or finance partner.

  • Excellent communication skills

  • Previous experience with Consumer Loyalty programs and/or Direct Commerce a plus

Differentiating Competencies

  • Demonstratable understanding of the connections between Consumer engagement and impact to Revenue, Profit and Share across the business

  • Strong ability to translate business case economics into actionable key metrics integrated within our business

  • Ability to resolve conflicting needs and views across the Sectors/Functions/BUs

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplementdocuments. ViewPepsiCo EEO Policy.

Please view ourPay Transparency Statement

Why you should apply for a job to PepsiCo:

  • Ranked as one of the Best Companies for Women in 2019

  • 4.2/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 78% would recommend this company to other women

  • 87% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Work that Works program offers balanced independence & support to create a flexible, adaptive and productive working environment

  • 6 weeks of paid Parental Leave to new moms and new dads after the birth or adoption of a child

  • Center-based and in-home, back-up childcare is available for up to 15 days per year per employee