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Organize, control and motivate sales representatives to achieve sales targets within the agreed targets by applying
SSFL sales standards.
Conduct and compliance with FLSMP; work-with and Route Control weekly, 1:1 sessions and formal weekly
Ensure HH Integrity by examine reports and taking actions.
Regular market visits to monitor changes in the market situation and legislative requirements and communicate
these fluctuations on the proper timing to the Regional/Sales manager for decision making.
Ensure the company's product promotional plans are understood and implemented in the right time & at the right
place across all routes.
Conduct all the administrative transactions for the location (Stock, Returnable Cases, daily sales invoicing cycle
Organize, control and motivate team to achieve sales targets within the agreed profit margins.
Select, train, develop and follow-up sales personnel to the standards (FLSMP) necessary to meet the current and
long term needs of the department.
Ensure all RSR's compliance with OOR (Ownership on Route) by regular follow-up and on job coaching.
Field Performance Management by (Adaptation of Optimized Routes, Managing POP materials, Stand Planning,
Preparing RSR turnover follow up reports, Applying Code of Conduct, RSRs' PepsiCo values awareness).
Develop strong relationship with stockiest and Key wholesale and OT customers within the location, this will
include coordinating with the stockiest on all call coverage & customer service standards.
Ensure the company's product development & promotional plans are understood and implemented at all levels to give the optimum level of impact.
Expanding distribution within the area as per AOP business plan.
Ensure proper execution for all new product initiatives.
Ensure proper execution of all merchandising and operational priorities.
Key Field Sales KPI's to include: reaching distribution targets (depth and breadth - capture additional points of
sale); Upgrading execution on primary placements both in quantitative approach (space fair share) and qualitative
approach (location + appearance); Upgrading execution on secondary placements - double the number of
secondary placements per point of sale; implementing price and promotions strategies.
Supervise administrative & control agenda within the field to include: maintaining control over the main KPIs -
ensure the Execution of KPI's per Store; insure effective monitoring and processes are in place in all levels of the
organisation, providing recommendations for and insure timely implementation; create, implement and insure
compliance with accounting, inventory, and control procedures; resolve service & supply issues with affected
parties; design and report the results/activities of the sales force to Regional/Sales manager.
Report competitive activities to the Regional/Sales Manager as and when it happens.
Compliance with SSFL Control Agenda & Control Responsibilities.
Key control accountabilities includes:
Periodic review of sales document (DN, invoice) is conducted to ensure that they are signed off by the customer as
a proof that they have accepted the ownership of the goods; control #:(SFOTCSDOPMK25)
Sales orders created in the system are checked by an independent person to ensure that the orders created are valid
and accurate; control #: (SFOTCSDOPMK32).
Review of KPI report around sales and stales performance of salespeople; control #: (SFOTCSDOPMK33).