商业分析与洞察业务领域负责人-医院急症

ROLE SUMMARY

Business Analytics & Insights (BAI) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, BAI’s rigorous analytical expertise is depended on as the compass and decision support for the enterprise. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including market research, data science, digital analytics, finance and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.

The BAI Senior Manager, China, will partner with the China commercial teams to ensure the delivery of high-quality strategic business decision support. As a member of the Business Analytics & Insights organization, this colleague will partner with Commercial Finance, Biopharm Ops, Digital COEs, Chief Business Officer COEs and other analytics functions as necessary to ensure all resources are fully and appropriately leveraged to deliver robust solutions to business issues.

The person in this role will be a proactive business partner with country or multi-country leadership team. He/she will develop and deliver the analytics and insights plan to support the adaptation of global strategies and tactics for the local market.  This will include performance measurement, customer analytics, customer journey development, customer data mining and market research, digital analysis, haoaas needed to uncover insights.

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join BAI colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways. 

ROLE RESPONSIBILITIES

Role definition and Key Accountabilities include, but are not limited to:

Market Analytics

• Provide analytical insights support to the market and recommend, define and implement unique and innovative business analytics plans that generate insights and influence business priorities and objectives
• Lead customer/omni-channel analysis and consultation to proactively provide deep insights that drive and maximize business opportunities, including segmentation, customer journey development, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with country leadership.
• Conduct primary market research, secondary analytics and advanced analytics to answer business questions.

Forecasting/Operating Plan Support

• In partnership with key Pfizer stakeholders, support the development of Long Range Forecasts (LRFs) and Operating Plans.
• Coordinate forecasting activities with local in-country, Global BAI, and Forecasting CoE colleagues.
• Qualify and quantify business opportunities, including communicating results and recommendations.
• Ensure accurate and effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

xBU Analytics Support on Critical Business Decisions

• Lead and drive cross BU level analytical support such as but not limited to: VBP analysis, Launch Excellence, Market Intelligence,  Performance Data Visualization, GTM Transformation, etc.
• Coordinate within BAI group for cross BU analytics support for most collective advantages

Vendor/Offshore Resource Management

• Develop, commission and contract projects through preferred vendors
• Accountable for meeting compliance and Corporate SOP obligations of all PMR projects
• Manage budgets associated with assigned activities
• Direct workload of flexible resources
• Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business

Collaboration with other Analytical team

• Partner with other category colleagues and local analytical teams to adapt global strategies to the local markets
• Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform
• Alignment with other BAI teams (CoEs/other Country teams) to ensure cohesive activities with our stakeholders

 PROFESSIONAL CHARACTERISTICS

• Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization
• Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights 
• Exceptional Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customers
• Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders; builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio 
• Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others’ frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
• Highly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best; helps others take appropriate risks; communicates frequently with team members earning respect and trust of the team  
• Strong Project Manager: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently; designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
• Role Model: Emulates the behaviors of BA’s core competencies and fosters colleague collaboration to build and/or participate on high-performing teams
• Proactive Self-Starter: Takes an active role in one’s own professional development; stays abreast of analytical trends, and cutting-edge applications of data
• Resilient and Agile Contributor: Capable to keep learning and adapting to new business requests; Flexible to prioritize critical work; Deliver high quality work under pressure

PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS

Technical Skills

• Fluent in English (written and spoken)

• Strong MS Excel and PowerPoint skills

• Understands quantitative and qualitative research methodologies. Extensive experience in management of secondary data. Knowledgeable about study design and able to assess vendor technical capabilities.

• Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question.

• Expertise in the field of customer/omni-channel analytics

• Previous demonstrated experience of forecasting revenues

• 5+ years of commercial, strategy and/or research/analytics experience, experience with budget and resource allocation management, SFE analysis

• Bachelor’s degree required, Masters preferred in a quantitative discipline.

PHYSICAL/MENTAL REQUIREMENTS

None

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Limited business travel required

ORGANIZATIONAL RELATIONSHIPS

Provide the primary groups or key role(s) that this role will have interaction with as a regular part of the role responsibilities.  Include any external interactions as appropriate.

• Commercial Teams (Marketing and Sales)
• Cross functional teams- including other parts of BA, Medical, Finance, Commercial Operations, etc.
• External market research and analytics vendors

RESOURCES MANAGED

Financial Accountability

Manage budget and spending for Primary Market research, ad-hoc secondary data purchases, reporting and analytics contract resources

Supervision

Manage contingent workers as appropriate

 
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research