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Brand Manager (Contractor 12 months)

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Pfizer

4.1

Bangkok, Thailand

Why you should apply for a job to Pfizer:

  • 4.1/5 in overall job satisfaction

  • 4.5/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 79% would recommend this company to other women

  • 81% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • 23-25 Week Maternity Leave (Fully paid for birth parents)

  • Family building benefits include $35,000 fertility services + $25,000 adoption and surrogacy services

  • Pfizer is a founding member of Healthcare Businesswomen's Association Gender Parity Collaborative

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    Position summary

    POSITION SUMMARY

    Drive the Ethical channel of the brand’s marketing strategy in Thailand. Foster stakeholder partnerships, enhance brand value offering, maximize growth opportunities, and monitor budgets to ensure the realization of revenue and profitability. Partner with internal colleagues and sales team to ensure flawless execution of desired strategies and tactics.

    POSITION RESPONSIBILITIES

    • Tailor and execute Essential multi-brands strategy in scope of women health (hormone), pediatric heart disease, and oncology to local market needs and define local priorities for the brand
    • Evaluate best-fit modules from regional/global content, translate and trans-create brand materials, as needed
    • Develop localized omnichannel of disease awareness concepts/campaigns through to execution in hospitals, clinics, and public-based facilities to improve the seamless of patient journey
    • Lead training for Customer Facing Team on product positioning and strategies
    • Gain local consumer insights and brand feedback to develop brand strategy
    • Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors
    • Manage local agencies for trans-creation (budget, scope, timing and quality of projects)
    • Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense
    • Cross-functional leadership-across Customer Facing, Medical, Regulatory, Legal, Procurement, Pricing and Market Access etc.
    • Develop new KOLs/DOLs and engage existing KOLs/DOLs to sustain strong networking and content development
    • Support country business leads on long range forecasting, OP planning and budget/sales target allocation
    • Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
    • Run additional special project in commercial development and partnership

    Qualifications:

    • Minimum requirement Bachelor’s Degree, Master’s Degree an advantage
    • At least 3-year pharmaceutical +/- at least 1 year brand marketing
    • Preferred obstetrics and gynecology, cardiology, oncology therapeutic experience
    • Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas
    • Good English communication both oral and written
    • Cross-functional leadership and cultural collaboration

    #LI-PFE

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research#LI-PFE

    What are Pfizer perks and benefits

    Paid paternity

    Paid maternity

    About the company

    27839

    Pfizer

    Industry: Pharmaceutical

    Pfizer is a leading research-based biopharmaceutical company. We apply science and our global resources to deliver innovative therapies that extend and significantly improve lives. We make medicines and vaccines that help people when they are sick and prevent them from getting sick in the first place. Every day, our colleagues work in developed and emerging markets to ...

    Why you should apply for a job to Pfizer:

  • 4.1/5 in overall job satisfaction

  • 4.5/5 in supportive management

  • 78% say women are treated fairly and equally to men

  • 79% would recommend this company to other women

  • 81% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • 23-25 Week Maternity Leave (Fully paid for birth parents)

  • Family building benefits include $35,000 fertility services + $25,000 adoption and surrogacy services

  • Pfizer is a founding member of Healthcare Businesswomen's Association Gender Parity Collaborative

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