Commercial Strategy Manager - Haematology, Oncology UK

ROLE SUMMARY

We currently have an exciting opportunity in Pfizer UK Oncology for a Commercial Strategy Manager (CSM) on our in-line Haematology brands. The successful candidate will be the brands’ country lead, responsible for driving the success of three medicines for the treatment of different types of leukaemias.

In Pfizer Oncology we are committed to advancing medicines wherever we believe we can make a meaningful difference in the lives of people living with cancer. Today, we have an industry-leading portfolio of 24 approved innovative cancer medicines and biosimilars across more than 30 indications, including breast, genitourinary, renal, blood and lung cancers.

This role reports to the UK Oncology Marketing Director and will be leading the cross-functional brand team, to define and evolve brand strategies, shaping and executing key omnichannel tactics to enhance leukaemia patient outcomes, customer experience and brand success.

ROLE RESPONSIBILITIES

Marketing Planning and Resource Allocation:

• Lead on Operating Plans and financial forecasting and submissions as part of the planning cycle for this portfolio

• Accountable for strategy development and execution of key tactics for three brands

• Accountable for the planning, spending and controlling of budget agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes

• Based on insights and needs, tailor message platform for UK customers maximizing optimal omnichannel mix

• Continuously observes competition, performs market and potential analyses, and derives strategic implications for the products

Customers and Stakeholders:

• Active Global-local working through close collaboration with the various Global commercial teams. Implementation of strategically aligned global and local tactics, including piloting innovative global initiatives

• Develop brand messaging & tactics according to customer segmentation and patient profiling

• Close working with the Omnichannel team on content planning, development, execution and tracking of the omnichannel engagement tactics

• Support field leader, field force and orchestration of the omnichannel plans

• Close working with field team to build deep insights on customer and business understanding

• Actively engage with KOLs and other important stakeholders to co-create promotional materials and activities

•  Identification of relevant opinion leaders, medical societies, cooperative groups and study groups

• Translate National policy to ensure that brand strategies are aligned to the new NHS structure and that local policy is optimised for tumour area

Team Leadership/Culture

• Leadership of the brand cross functional team - this will involve collaboration with other colleagues (medical, market access, sales and digital team), coordinating and directing activities to achieve collective success, aligned to the Operating Plan
• Line management of a Pfizer graduate or undergraduate colleague
• Represent and input on behalf of the UK at all Global Brand Meetings
• Team meetings and support network with colleagues within UK Oncology Marketing Directorate (15+) across the portfolio
• Ensure code and regulatory approval for all materials and programmes developed
• Demonstrate Pfizer Values & Behaviours, , on a day-to-day basis

BASIC QUALIFICATIONS & CAPABILITIES

• Fluency in English language
• Bachelor’s degree
• Demonstrated business acumen and strategic thinking capabilities
• Broad knowledge of the pharmaceutical industry and healthcare environment
• Strong project, time management, and organizational skills with an attention to detail
• Demonstrated ability to work autonomously, effectively manage multiple important priorities and flexibility to adapt to changing priorities
• Excellent communication, presentation, and networking skills
• High affinity to digital marketing and experience in developing and implementing innovative marketing concepts
• Experience in collaboration with the sales force, ideally experience as a sales representative
• Strong cross-functional collaborative skills and ability to deliver stretching results in matrix complex situations
• Proven analytical strengths to drive decision making and problem solving
• Experience in interacting with external customers & stakeholders and acting upon customer insights
• Ability to analyze, define and convey concepts and strategies in verbal and written communication to internal and external audiences
• Flexibility - the ability to live and act in a climate of change. Handle stress and demands in a calm thoughtful manner with the ability to prioritize, monitor and control operations
• Technical functional/cross functional skills e.g. marketing or commercial

PREFERRED QUALIFICATIONS

• Proven pharmaceutical commercial (marketing and/or sales) experience
• Knowledge and experience in Oncology area is preferred

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Walton Oaks location, usual flexible working arrangements apply (i.e. candidate may need to be office based ~2-3 days/week). Travel for conferences and internal meeting required – 25% time.

ORGANIZATIONAL RELATIONSHIPS

Oncology UK Leadership team

UK Oncology Commercial Strategy Manager colleagues, Commercial Directors & Sales Managers

UK Oncology Medical team and cross functional colleagues including legal, Health & Value, BAI, Corporate Affairs

Global Marketing team

Supervision

Supervision of one or two marketing graduate/undergraduates

This description indicates the general nature and level of work expected.  It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent.  Incumbent may be asked to perform other duties as required.

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

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