Country Brand Lead - Dermatology

Do you want to be part of an international, innovative, world-class pharmaceutical company committed to putting patients first?
Are you passionate to bring innovation and breakthroughs medicines to patients? Then this might be a great opportunity for you!
For our dermatology portfolio we are looking for an experienced Country Brand Lead to bring new innovative medicines to the patients.
Guided by our four values: Courage, Joy, Equity and Excellence, our breakthrough culture lends itself to our dedication to transforming millions of lives.  
 

Location: Elsene, Brussels

About the role

As Country Brand Lead (CBL) for the Dermatology portfolio you are accountable - after ensuring with the cross-functional (XF) Access team the reimbursement and pricing of your new dermatology brands - to drive, co-develop and co-implement the best-in-class omnichannel strategy, consisting of creative digital and non-digital marketing strategies and tactics in close collaboration with the local and GLocal XF team members.

Main responsibilities

• Driving access strategy and support the XF Access Team to achieve the desired access, pricing and reimbursement
• Being responsible for the management of forecast, revenues and expenses as well as for the development of the local strategic and tactical omnichannel plans based on customer/account/patient insights in alignment with XF team members
• Building & executing a launch excellence omnichannel plan for your dermatology portfolio to successfully increase our customer and patient impact through new digital channels and further optimization of current non-digital channels
• Leading different Pfizer cross-functional teams to ensure diverse expert input from colleagues and to drive team execution while thinking on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities
• Co-leading with medical the development of non-promotional (on top and/or instead of promotional/branded) materials based on customer/account/patient insights and customer/account/patient needs, via the GLOCAL model
• Being accountable for managing forecasts, revenues and expenses

About you

• Minimum 8 years of experience in marketing and customer engagement, preferably in the pharmaceutical industry
• Experience in direct-to-consumer strategies and/or community marketing is a plus
• Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or non-digital marketing campaigns
• Effective collaboration skills: works effectively within different teams; comfortable with shared responsibility; takes appropriate risks if/when needed; celebrates achievements; demonstrates a sense of urgency and ownership.
• Advanced knowledge of non-digital (incl. more traditional) marketing tactics as well as digital marketing tactics (eg. Email Marketing, Search Engine Marketing, Social Media Marketing, etc.)
• Ability to analyze data, interpret and communicate clear, actionable recommendations
• Dutch or French (C2) and Business English (C1)

What do we offer?

Innovative company Pfizer has a pipeline full of innovative medicines for a variety of conditions. As a Pfizer colleague, you'll have the opportunity to maximize the impact of medicines for patients in a variety of ways. In short, you make a real difference.

Development opportunities We are always looking for top talent. We believe you will never stop learning and there will always be a new opportunity for your development. That is why we have broad opportunities in the Dutch organization. There are regular opportunities for training or to gain experience in a different field or even advancement to an international position.

A culture where you can be yourself We are a large, international organization with people from all over the world. At Pfizer everyone should be able to be themselves, that's what we strive for and live by.

Work/life balance At Pfizer, we know that if you really want to make an impact on people's lives, it's important that your people are at their best. That's why we offer our colleagues good working conditions, such as an appropriate salary and opportunities to work from home. Working a lot of overtime is not the norm for us. We also believe that work and having fun should go hand in hand. That's why, for example, you can participate in all kinds of activities outside of work.

Are you interested?

Do you know enough and have you decided to respond? We are curious about you and invite you to submit your application via the apply button below. You don't have to worry about a deadline to respond. We keep looking until we have found the right candidate for this position.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Please submit you application Documents in English!

#LI-PFE

Pfizer discovers, develops, manufactures and distributes medicines and vaccines. Pfizer wants to contribute to better health and wellness for everyone, at every stage of life. Pfizer works with the government and other health partners to provide quality and accessible healthcare. The patient is central to this story. 

Pfizer has four offices in Belgium with which it supports its Belgian and international activities: 1) Anderlecht, where the Pfizer Clinical Research Unit is located. This is a fully equipped phase 1 research center. With that of New Haven (US), it is one of two Phase 1 Pfizer research centers in the world, 2) Elsene_, the Belgian headquarters, 3)_ Puurs_, Pfizer's production and packaging site, and 4) Zaventem, the international Pfizer's Logistics Center._ 

More information can be found at www.pfizer.com, www.pfizer.be and on Facebook and Twitter. 

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