Country Brand Lead (Vaccine)

ROLE SUMMARY

Vaccines Country Brand Lead will have responsibility over Vaccines portfolio with a focus on Prevenar 13 launch (expected total revenue of $15M in 2025) and to define, formulate the optimal marketing mix and core  brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL for the Vaccine category will report to Vaccines Category Lead Vietnam.

Responsibilities

• Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Vaccines portfolio
• Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
• Leads the cross functional brand/category team and is accountable for its effectiveness and performance
• Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
• Accountable for developing the organizational capabilities necessary to execute the strategic plan.
• Responsible for the revenue and DME forecasts and accurate tracking and monitoring

ROLE RESPONSIBILITIES

Accountable

Brand Plan: Develop brand plan and review brand strategies with key stakeholders Campaign Development:  Select best fitting modules for country needs Promotion Meetings:  Manage compliance review of materials Develop category Op Plan and influence sales targets and brand A&P allocations Long-range forecasting for Vaccines portfolios

QUALIFICATIONS

• 5 -10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
• Bachelor’s Degree; master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS

Expect candidates to demonstrate these competencies:

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to “One Pfizer”
• Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

• Marketing, Customer and Competitor Insight
• Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
• Marketing Execution
• Track record of appropriate risk taking
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization –among/across brands,  resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency

ORGANIZATIONAL RELATIONSHIPS

Provide the primary groups or key role(s) that this role will have interaction with as a regular part of the role responsibilities.  Include any external interactions as appropriate.

Country Leads Category leads Sales district managers Public affairs lead Market Access Lead Medical Affairs and Regulatory Leads Legal Lead CO CE, SMS and Business Analytics & Insights (BAI)

#LI_PFE

  
Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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